Larry Roesch Volkswagen is a VW dealer in the Chicago metropolitan area. Instead of describing how well-built VW products are, they prefer to demonstrate it in a series of uber-cheesy YouTube videos. I’ll spare you the video of sales manager Nick Pontarelli riding the door of a new Jetta like a mechanical bull, since you can get a feel for the type of abuse heaped on new Volkswagens in the name of internet advertising in the video below.
There’s no such thing as bad publicity, and this dealer has gotten more than their share of free press from websites running their videos. Sensationalism aside, car door weren’t meant to take that kind of loading, and neither is the door attachment point on the car’s unibody. It may not look like any damage is done, but I certainly wouldn’t want to buy a car subject to that kind of unnecessary abuse. If you think the dealership is regretful of their antics, think again: when a YouTube viewer commented “Nobody buy the red 4 door GTI at Larry Roesch VW”, the dealership was quick to counter with, “It was sold the same day you commented. lol.” Buyer beware…
