Founded in Cape Town in 2005, Tourism Radio, that provides location-based technology and travel content, was this year invited to Paris, France, to take part in Le Web, the premier internet and blogging expo in the world.

According to Le Web’s organisers, more than 50 billion electronic devices will be connected to the internet by the year 2020. If that number is too staggering to comprehend, try look at it from your own perspective: How many devices do you own that are connected to the web? Your Android smartphone? Your iPad? Your television? Possibly even your fridge? It’s only logical that your vehicle will follow suit, and that’s where Tourism Radio and French auto giant Renault come in.

At Le Web 2012, Tourism Radio officially launched the Renault R-Link Tourism Radio audio travel guide application. The R-Link is Renault’s fully integrated multimedia system, and will be available in selected Renault models from 2013. Tourism Radio is one of the first applications that will be available for download on the system.

Le Web 2012 follows the theme The Internet of Things, and organisers say it’s all about “melding the physical world and the virtual world.”  Tourism Radio, can’t agree more. Their partnership with Renault ensures that drivers will soon be able to explore cities all over the world from the comfort of their vehicles. The R-Link app was launched with a comprehensive guide to Paris (in English, French and German). Plans to expand their content base to other European centres are already on the cards for Tourism Radio and are expected to roll out in the first quarter of 2013.