In a perfect world you could build an automobile for the masses, no matter how daring or bold the design was, and the majority of auto enthusiasts would naturally be attracted to your new creation. The same thing can be said for many new crossover SUVs, especially in the luxury market. Here in America we have taken a special liking to luxury crossovers such as the Porsche Cayenne, Range Rover Evoque and even the BMW X5/X6. Undoubtedly, there is a vast market for such vehicles.

The latest luxury automaker to reportedly have plans to roll out a new luxury crossover SUV, is Lamborghini. We already got wind of Bentley having an SUV on the drawing board while Maserati recently uncovered the Kubang concept, so this news is no surprise to us.

Automotive rumors are sometimes like the bubonic plague; sure it spreads fast, but you never really confirm its legitimacy until you experience the real thing for yourself.

According to Autonews, a senior source at Audi confirmed reports of Lamborghini getting into the SUV market with an aggressively styled crossover vehicle. Lately, images of such a vehicle have been circulating over the social networks and various automotive blogs from the Italian magazine Quattroruote.

There is really no reason for us to doubt this rumor especially considering that Lamborghini has stated that they will have “two surprises” for upcoming auto shows. One surprise for Beijing and one for Geneva. Quite possibly, one of the two surprises will be a new Lamborghini Aventador Roadster while the other may be the rumored crossover SUV.