Long time luxury car segment leader Lexus is outclassed by rivals Mercedes and BMW in terms of sales. Toyota’s luxury brand Lexus have been the annual top leader among the luxury car marques for eleven years.
The sales of Mercedes-Benz jumped by 11% or by 16,398 units compared to their last year’s numbers. BMW sprung by 21% or by as much as 15,905 vehicles. Lexus on the other hand fell by 17% or by 12,860 vehicles.
Lexus was able to protect its position last year and held off the two other rivals BMW and Mercedes to keep the top position in terms of sales in the Unite States. Lexus held the position for 11 years. The German brands have outpaced and outpositioned the Japanese Toyota unit with the X3 of BMW hitting the showrooms and the C-Class of Mercedes Benz getting a face lift.
The lead of Lexus is getting smaller with its 2009 19,473 units lead shrinkign to 9,216 last year. The sales of Lexus jumped 6.2% in 2010 or by around 229, 329 units while BMW’s numbers sprung by 12% or by as much as 220, 113 vehicles for 2010. Mercedes-Benz was able to achiev a 14% jump or 216,448 cars for 2010.
Lexus had a good push towards the end of 2010 to keep it afloat. The good race between the three luxury brands will impact the stats for the segment early this year. Lexus surely suffered from the recalls made by Toyota resulting to more incetive spendings for the company.