Luxury car manufacturer Aston Martin has recently opened a brand new showroom in London’s swanky Park Lane district.

Aston Martin CEO, Dr. Ulrich Bez, welcomed guests to the official opening of the showroom. The brand new experience centre, dubbed the W-One, is described as a ”high profile destination for aficionados of both design and bespoke sports cars” with the new space having been “designed to convey ambience similar to that of a luxury boutique.”

W-One will also host a number of events and functions to boost Aston Martin’s profile among London’s elite and beyond.

In addition to offering prospective buyers the luxury vehicle of their choice, the location will also promote the brand’s Q-customization service as well as offer products from other high end brands.

The website states that “Aston Martin’s Brand Partners will be invited to continue the well established tradition of high-profile collaboration working with names like Jaeger LeCoultre, Bang & Olufsen, Louis Roederer and newly announced luxury shoe makers; John Lobb.”

Watch the showroom opening in the video below:

Source: World Car Fans