The latest advertisement for the 2013 Fiat 500 Abrath Cabrio is clever, beautiful and sure to grab your attention!

The ad was shot to be featured in ESPN Magazine’s ‘Body Issue’. The concept of a ‘Body Issue’ was conceived to, according to the magazine, “admire the vast potential of the human form,” and to “unapologetically stand in awe of the athletes who’ve pushed their physiques to profound frontiers”

We can imagine that creating and shooting this ad was no easy task. Precision and intense focus must have been the order of the day.

All of the women who appear in this advert were specifically chosen for their bodies and unique athletic and gymnastic abilities. Obviously, the women had to be strong to be able to hold certain positions for hours at a time.

The hours of posing and planning was definitely worth it, as the end result was mid-blowing. The marketing team really did an outstanding job with the concept and it was executed wonderfully.

A Fiat made from beautiful women – now isn’t that any man’s dream?

Check out the video below to see the behind the scenes process:

Source: Automobile