Mr. and Mrs, Sloss pose with their new baby – Image: Ercole Colombo for Ferrari

When back-to-back earthquakes struck Italy’s Emilia Romagna region last May, Ferrari was one of the first companies to step up to the plate to provide assistance for those impacted by the disaster. The Italian automaker quickly organized a charity auction, with the crown jewel of the auction being a Ferrari 599XX Evo.

If you’re wondering why you’ve never seen a 599XX Evo at Cars and Coffee, there’s a reason: the 740 horsepower, v-12 powered prancing horse is part of Ferraris Corse Clienti program, which means the car isn’t legal for road use. Instead, owners have the opportunity to drive their cars at scheduled track days, booked at some of the greatest circuits in the world.

As Left Lane News explains, the winning bidder paid $1.78 million for the privilege of owning the 599XX Evo. In addition to the use of the car (which is stored and maintained by Ferrari), the winning bidder had his picture taken with Ferrari chairman Luca di Montezemolo and Ferrari F1 drivers Felipe Massa and Fernando Alonso.

Wondering who the lucky bidder was? None other than Google’s Benjamin Sloss, proving that (for some, anyway) there really is money to be made on the internet.