Vauxhall hopes that the Adam will beat the likes of its competitors MINI and the Fiat 500, with its unique stylish design and lots of hi-tech gadgets found inside the car.
The Adam was officially unveiled at the Paris motor show in September 2011 and will drive into UK showrooms in January 2013. Adam and its unique design offer over one million, (yes one million) different styling combinations to choose from. Vauxhall have said.“It’s truly a new kind of car!”
Vauxhall have designed three different trims for their launch:
• JAM (fashionable/colourful)
• GLAM (elegant/sophisticated)
• SLAM(racy/sporty)
Adam is a classy, sophisticated, three door car, which unlike its rivals bucks its design to be retro. It appeals to free thinking individuals who like things that are different, striking and quirky to other cars.
Mark Adams Vauxhall’s design “guru” sums up Adam’s uniqueness as follows: “Its very unlikely that you’ll find two identical Adams out there, because we’re offereing virtually unlimited exterior, interior and kit combination choices.”
As well as this Adam offers technology usually reserved for high spec cars such as advanced parking assistance. Just by the press of a button on the dashboard, the system will make you aware when you have reached a suitable parking space. Then all you have to do is control the brake clutch and gears and the car steers for you. Adam uses ultrasonic sensors and has a blind spot alert system. This car really is in a class of its own.
The Adam should be selling for around £11,000 in the UK. It will offer a choice of three efficient ecoFLEX four-cylinder petrol engines from launch – a 1.2-litre, 70PS engine and two 1.4-litre engines of either 87PS or 100PS. All will be available with optional start/stop technology and coupled with a five-speed, manual gearbox.
About the Author: Emily McLaren is currently interning at carhoots.com. She graduated from Glasgow Caledonian University this year with a 1st Class Honours Degree in Media and Communications. Her particular interest however is in the area of Blogging and Digital Marketing.
