Next year’s Super Bowl will feature a Kia ad for the ninth straight year, although we’ve yet to learn any details about it.
What we do know is that the automaker has frequently relied on celebrities in its Super Bowl ads, such as Melissa McCarthy last year, or Christopher Walken in 2016 and Pierce Brosnan in 2015, so picking another celeb for 2018 makes sense.
According to Autonews, the 2018 ad will be overseen by Saad Chehab, the man behind Chrysler’s iconic “Born of Fire’ spot from 2011, which starred Eminem.
“Kia doesn’t lack advertising success in the Super Bowl,” said Chehab in an interview back in September. “It’s more now, how do you continue this great work that they’ve already done and start introducing additional customers to your brand that have not yet considered yet?”
Kia is the first and only automaker to confirm its ad purchase for Super Bowl LII, set to take place on February 4 at the U.S. Bank Stadium in Minneapolis, Minnesota. Others will surely follow in the coming months, if not weeks.
Note: Tecmo Bowl ad campaign for the Kia Sorento pictured