GM Plans Entry-Level Luxury Model for Cadillac

GM is likely to launch an entry-level Cadillac by the end of 2012 or in the early quarter of 2013. The car may be called Cadillac ATS when it is launched and GM has plans to invest over $190 million in their Lansing Grand River assembly plant for the production of the proposed model.

Cadillac is said to be the fastest growing luxury brand in the United States and they intend to grab a strong portion in the competitive markets with addition of the small luxury car. This car is likely to compete with the Audi A4, BMW 3-Series, and Mercedes C-Class. ATS will be listed below the company’s acclaimed model CTS.

As reported, the ATS may be offered as a sedan, coupe, convertible, and wagon and will be brought into the markets with the rear-wheel drive Alpha platform. This system is already on the move for the next-generation CTS and Chevrolet Camaro. It may also feature an optional all-wheel drive and the variants will be powered with the high-tech engines.