BMW rethinks how cars across all brands and models will be named

German car manufacturer BMW is thinking of reconfiguring their strategy for naming their vehicles across all brand. This was according to the BMW marketing director during a recent interview in London.

BMW is foreseeing an evolution in terms naming the vehicles across the different brands. BMW has not revealed what the new smaller BMW model that will be positioned below the 1 Series will be called and so far the marketing department of BMW would not say a word. Director of marketing Ian Robertson though noted of the upcoming I models, and the Z, X, and M models. He added that a lot of numbers might be used in the future.

The naming of the cars for the Rolls Royce and the Mini can even get more complicated. Names that has already been copyrighted across the globe makes the situation even tougher. Robertson recalls his work with the Land Rover during which the company thought of giving the SUV the name Freestyle which can become Freelander for Europe and LR2 in the United States, but they found out that these names are already in use in different markets.

The marketing director of BMW did not give any hint of how the future Mini’s and Rolls Royces will be called but we think they will also be getting alpha numeric badges.

Different issues like copyright and the century long history of car production makes naming cars for different brands very difficult. We might see car names getting duller and boring as we go along.