The 2013 Scion FR-S. Image: Scion

Scion’s rear-drive FR-S coupe is arguably the most anticipated product in the brand’s history. Blending light weight, nimble handling and reasonable horsepower, the FR-S was built to offer enthusiasts on a budget a solid platform to build from. In other words, it had to offer an affordable starting price, which isn’t easy to do when the Japanese yen is strong and the U.S. dollar is weak.

Somehow, Toyota found a way to keep pricing in check, and the FR-S will start at $24,200 with a six-speed manual gearbox, hitting $25,300 with the paddle-shifter equipped, rev-matching six speed automatic. That doesn’t include the destination charge ($730, although Southeast Toyota and Gulf States Toyota destination charges may differ), so call it “just under $25k” for the manual gearbox FR-S. Option and package prices haven’t been released, but we suspect you could add another $5,000 to the price of the car if you went heavy on the accessories.

The EPA has released fuel economy data for the Scion FR-S, too. Equipped with the six-speed manual, the Scion coupe will return an estimated 22 mpg city, 30 mpg highway and 25 mpg combined. Opt for the six-speed automatic transmission, and fuel economy jumps to 25 mpg city, 34 mpg highway and 28 mpg combined.