2011 Ford Fiesta ‘The Fiesta Project’ Viral Marketing Goes… Viral!

If you have not seen any of the new 2011 Ford Fiesta ‘The Fiesta Project’ videos, then you are missing a treat. Ford has recently launched a viral marketing campaign with some very clever, and humorous at times, videos demonstrating how the 2011 Ford Fiesta is better than the ‘rest’.

The new 2011 Ford Fiesta continues a tradition of injecting a vehicle originally targeting the European market and then transplanted to America. Many times the American version of the vehicle was somewhat of a let-down due to its diluted character, styling and performance. Ford has hopefully changed that notion with the introduction of the new 2011 Ford Fiesta. Ford has packed the small 2011 Fiesta with goodies such as their cutting-edge SYNC voice activated system, capless fuel filler, and a modern-day styling that gets-along with young and old Americans even when doused in bright eccentric paint colors.

We have included a few of the videos of Ford’s Fiesta Project below for your enjoyment!

View more videos like this via YouTube: //www.youtube.com/user/FordFiesta

[source: Ford]