Born from Motorsport: BBS and Michelin

audi4 Born from Motorsport: BBS and Michelin

German manufacturer Audi, who has won the 24 hrs 10 times in the last 12 years, showcases the very best of how motor sport technology programs that they develop directly effect the cars that are produced for the street.  The tie between the track and the street is unmistakable for Audi and this evolution is also echoed by two companies with the same motorsport centric vision, BBS and Michelin, the technologies of which are developed for customer use.

Baumgartner, Brand, Schiltachi, more affectionately known the world over as BBS, was born from the last names of the two founders and the city in Germany where the company was founded in 1970. BBS pioneered the develoment of the three-piece racing wheel and today, with the knowledge, experience, technology and product line, are the dominant choice for track and street use. A relatively new wheel from BBS is the CH-R that incorporates many of the technologies and design features established in the BBS Motorsport program, with specific attention paid to strength and weight savings. The milling, spoke design, rim flange and production methods are all ideals learned for the track and leveraged for the street. The result is a thinner rim wall thickness and a lighter wheel.

audi bbs wheel Born from Motorsport: BBS and Michelin

The CH-R is available in several diameters and 3 unique finishes: Brilliant Silver, Satin Black and Satin Titanium. BBS also offers a rim protector which permanently safeguards the look of the wheel. If any damage occurs, the rim protector is a replaceable spare part and can be exchanged without having to replace the entire rim or remove the tyre. The wheels come perfectly packaged with all equipment and new lugs.

A manufacturer that also looks to motor sport for technology inspiration to be used in its performance road tyres is Michelin, the gold standard in motorsport and road going rubber for decades. The latest Michelin offering, the Pilot Super Sport,  gives consumers better grip and handling in the dry and wet, a 30,000 mile tread life guarantee and a superior price point than its predecessor. Michelin has tagged the Pilot Super Sport, as “Born from Endurance”. Michelin claims that it able to deliver “12% better handling and 2x longer lasting tread life than its leading competitors.” The Twaron Fiber Belt, a Bi Compound tread band and Variable contact patch 2.0. give this tyre its superior formula.

source: fourtitude