Ever since the conception of the (2004-2007) Chrysler 300, everyone with the least bit of urban ethics, has defined the 300 as the ‘poor man’s Bentley’. Now, with the new and improved 3rd generation (2011-2012), Chrysler attempts to shake that nomenclature and identify its own perception of a full-sized American luxury automobile. In more of an urban marketing campaign, the new (2011-2012 model year) Chrysler 300 has been captured in Superbowl commercials, NFL-star promotions and now in WILL.I.AM’s ‘T.H.E. (The Hardest Ever)’ music video.

You have probably already seen the video. If you are an automotive enthusiast, then you took special note to the new Chrysler 300 with aftermarket wheels rolling around the music video. If you have not seen it, check it out below after the jump.

note: some language in video NSFW