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Ford Unhappy About Chevy’s Apocalyptic Super Bowl Ad: Video 6
Posted by Kurt Ernst in Automotive, Chevrolet, Chevy, Ford, Kurt, Super Bowl Ads, video on 02 6th, 2012

Given the recent string of cataclysmic events across the globe, Chevy’s Super Bowl ad for the Silverado pickup was, at best, insensitive. Events like the earthquake and tsunami in Japan, Hurricane Katrina in the U.S. and last spring’s outbreak of tornadoes in Alabama make end-of-the-world videos not quite as funny as they used to be. Add in the ongoing situation in the Middle East, and the video hits a bit close to home for anyone following world events.

Taste aside, Ford has some big issues with Chevy’s ad. The automaker is disputing the claim that Chevy builds the most dependable, longest lasting trucks on the market. As Automotive News (subscription required) tells us, Ford’s lawyers sent a cease-and-desist letter to GM, requesting that the ad be pulled. When GM refused, Ford made the same request to NBC, with the same result.

GM is standing by its assertion, basing its claim on the number of 1981 – July 2011 full-size pickups registered. Ford, on the other hand, is claiming it has far more full-size trucks on the road today with more than 250,000 miles on the odometer. Who’s right? That’s probably up to the lawyers to fight out now.

This much is clear: GM spent a boatload of money on Super Bowl advertising, and made a serious effort to build up the hype via social media and its “Game Time” app. Ford, on the other hand, didn’t do much. Was that poor planning on Ford’s part or simply more prudent use of stockholder money? We’ll know for sure when the February sales numbers come out.

Rumor Du Jour: 2012 Camaro ZL1 To Have “Over” 570 Horsepower 13
Posted by Kurt Ernst in 2012 Camaro ZL1, Automotive, Chevrolet, Chevy, Kurt, News on 07 13th, 2011

The 2012 Camaro ZL1. Image: © GM Corp.

General Motors uses the same basic engine in three cars: the Corvette ZR1 (where it’s called the LS9), the Cadillac CTS-V (where it’s called the LSA) and in the upcoming Camaro ZL1 (where it will also be called the LSA). In all cases, it’s a 6.2-liter, pushrod V-8 that ranges from 556 horsepower in LSA trim to 638 horsepower in LS9 trim. To get the additional ponies, GM bumps up the compression ratio (from 9.0:1 to 9.1:1) and adds a bigger blower for use in the Corvette ZR1. In other words, GM’s engineers have an 82 horsepower spread to work with, and can easily build an LSA motor over 600 horsepower if product needs dictate.

Since the target for the Camaro ZL1 is the current Shelby GT500, which puts out 550 horsepower, we know that the ZL1 will have to do better. Much better, actually, since the Camaro is a larger and heavier car. Credible source rumors say that Chevy has officially dyno tested the ZL1, and the LSA under the hood is good for “more than” 570 horsepower. Call it 570, which is 20 more than the Shelby; more importantly, the Camaro should make over 555 ft-lb of torque compared to the Shelby’s 510 ft-lb. Even if the Camaro is a few hundred pounds heavier, we still have a decent horse race here.

Don’t expect Ford to go down without a fight. The next Shelby GT500, due in 2013, is well into the development stage, and rumored to pack over 600 horsepower from its turbocharged V-8. We won’t have details on the Shelby for another year of so, but look for Chevy to announce the numbers for the Camaro ZL1 in the very near future.

Source: LSX TV

First Lot of 350 Chevy Volts Heads for US Dealerships 16
Posted by Alex Ion in Automotive News, Chevy, Detroit Public Schools, electric vehicle, ev, Green Auto, Volt on 12 16th, 2010

So the Chevy Volts have started reaching for the dealerships.  Though it might take time till next year for a full roll out,  the first lot of 350 Volt EVs has hit the road to dealerships in California, Texas, Washington DC and New York.

Apart from this development, we also hear that the  first retail Volt has been auctioned off for $225,000.

Though the details of the first bidder have not yet been made public, GM has said that the proceeds of the auction will go to the Detroit Public Schools Foundation to support math and science education.


The roll-out of the Volts to dealerships marks an important day in the history of electric vehicles, and for Chevrolet in particular. Hope to see more Volts hitting the tarmac soon.

Spark in Wood; Set To Kindle Auto Buffs’ Interests 6
Posted by Alex Ion in Art Sparks, Automotive News, Autostyle, Chevrolet, Chevy, Spark on 08 6th, 2010

A wood paneled car has been announced by Chevrolet Europe. The news is that the car is part of Chevrolet’s campaign to make artistic contributions to the Spark model. Called the Art Sparks project, the campaign has the Spark Woody in the works. The model of the car was shown at the Newquay in Cornwall for the Boardmasters surf, skate and music festival.

The design harks back to the 60s California beach and surf culture. Three fourths of the Spark Woody is covered by vinyl body wrap that comes from Pyramid Visuals of Weybridge. The roof sports an Escape Mini-Mal surfboard.

The ‘Young? Creative? Chevrolet!’ arts event will reportedly showcase the Spark Woody as well and it is also set to be shown in Paris just ahead of the auto show there in the fall.