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MINI Cars Getting New Simplified Logo In 2018 13
Posted by Cristian Gnaticov in concepts, Electric Vehicles, MINI, MINI Clubman, MINI Concepts, MINI Convertible, MINI Countryman, MINI Coupe/Roadster, MINI Hatch, MINI Paceman, MINI Videos, Reports, video on 12 13th, 2017

The BMW Group’s MINI brand has revealed a new logo, one which it says, combines “an awareness of traditional values” with “the spirit of future-oriented development”. The new MINI logo will be visible on the firm’s entire lineup from March 2018 onward.

The automaker hasn’t dramatically changed the design, as they took the current logo and simplified it, in a 2D version, with their name written in uppercase letters in the middle of a circle, flanked by restyled wings.

This combination dates back to the early years of the classic Mini, and combines brand’s traditional values with the modern era, which began in November 2000 under the BMW Group’s ownership, when the MINI as we have come to know it celebrated its public premiere.

Although the automaker doesn’t say it, there’s a very good chance that the minimalist logo marks a new beginning for the company, one where ‘electrification’ is the key word, and product expansion their main strategy.

As big of a deal as it may be for MINI, this isn’t the first time that they have shown their new logo, as it was actually revealed back in mid-2015, so it has taken them, in total, almost three years to finally apply it to their cars.

Note: MINI Electric Concept pictured



Uniquely Modded Mini JCW Is Both Loud And Light 19
Posted by Sergiu Tudose in MINI, MINI Coupe/Roadster, MINI Videos, reviews, tuning, video on 05 19th, 2017

Taking a car as light and dynamic as the John Cooper Works Mini and adding a bit more power while taking away some of the weight will always make for a fun recipe.
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MINI Getting Ready To Hatch A 2018 Facelift 10
Posted by Sergiu Tudose in MINI, MINI Coupe/Roadster, MINI Hatch, MINI Scoops, Scoops on 05 10th, 2017

Mini is currently testing out updates for their Mini Cooper range, as these hatchback and convertible models show in a completely undramatic fashion.
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