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MINI Cars Getting New Simplified Logo In 2018 13
Posted by Cristian Gnaticov in concepts, Electric Vehicles, MINI, MINI Clubman, MINI Concepts, MINI Convertible, MINI Countryman, MINI Coupe/Roadster, MINI Hatch, MINI Paceman, MINI Videos, Reports, video on 12 13th, 2017

The BMW Group’s MINI brand has revealed a new logo, one which it says, combines “an awareness of traditional values” with “the spirit of future-oriented development”. The new MINI logo will be visible on the firm’s entire lineup from March 2018 onward.

The automaker hasn’t dramatically changed the design, as they took the current logo and simplified it, in a 2D version, with their name written in uppercase letters in the middle of a circle, flanked by restyled wings.

This combination dates back to the early years of the classic Mini, and combines brand’s traditional values with the modern era, which began in November 2000 under the BMW Group’s ownership, when the MINI as we have come to know it celebrated its public premiere.

Although the automaker doesn’t say it, there’s a very good chance that the minimalist logo marks a new beginning for the company, one where ‘electrification’ is the key word, and product expansion their main strategy.

As big of a deal as it may be for MINI, this isn’t the first time that they have shown their new logo, as it was actually revealed back in mid-2015, so it has taken them, in total, almost three years to finally apply it to their cars.

Note: MINI Electric Concept pictured



Deep Orange 7 MINI Concept Isn’t Your Traditional Cooper 16
Posted by Michael Gauthier in concepts, MINI, MINI Concepts, MINI Videos, video on 10 16th, 2017

Clemson University's International Center for Automotive Research has unveiled the Deep Orange 7 MINI concept.
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MINI Sees An Electric Cooper Future In Its Crystal Ball 12
Posted by Cristian Gnaticov in concepts, Electric Vehicles, Frankfurt-Motor-Show, MINI, MINI Concepts on 09 12th, 2017

Just like most automakers, MINI is heading towards a zero-emission future, and opening this new chapter is the Electric Concept.
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MINI Gets Fast And Furious With New JCW GP Concept 12
Posted by Cristian Gnaticov in concepts, Frankfurt-Motor-Show, JCW, John Cooper Works, MINI, MINI Concepts on 09 12th, 2017

Half a century has passed since Rauno Aaltoned won the Monte Carlo Rally in a Mini, and the brand is celebrating his accomplishment by introducing the John Cooper Works (JCW) GP Concept. Though we'll forgive you if you thought its was a new car for one of the future installments of the Fast & Furious franchise.
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MINI Plugs Into The Future With New Electric Concept 29
Posted by Michael Gauthier in Electric Vehicles, featured, Frankfurt-Motor-Show, MINI, MINI Concepts on 08 29th, 2017

MINI has taken the wraps off its new Electric Concept.
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MINI Vision Next 100 Offers Glimpse Into Connected & Autonomous Future 16
Posted by Sergiu Tudose in Autonomous, concepts, Galleries, MINI, MINI Concepts on 06 16th, 2016

If the current MINI is what the brand calls "the perfect premium compact car for the modern city", its successor should incorporate advanced digitalization, connectivity and self-driving tech into what is already a long-standing successful recipe.
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New MINI Clubman Concept Is A Scrambler On All4s 8
Posted by John Halas in concepts, MINI, MINI Clubman, MINI Concepts on 06 8th, 2016

Scrambler is an old term used to describe the type of road bikes turned into all-terrain motorcycles – something like ‘cross country’ in cars, with MINI now borrowing the term for a new concept based on the Clubman All4.
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MINI Seven Is On Its Way To Goodwood Festival Of Speed 17
Posted by Cristian Gnaticov in BMW, concepts, Goodwood, MINI, MINI Concepts, MINI Hatch, racing on 05 17th, 2016

With a name that pays tribute to the 1959 Austin Seven, MINI's Seven special edition will make its global premiere at this year's Goodwood Festival of Speed.
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Mini Is On The Right Track By Considering To Build The Rocketman And Superleggera 20
Posted by Michael Karkafiris in MINI, MINI Concepts, Reports on 04 20th, 2016

Following the report on a potential Mini sedan model, the company is also looking into ways of bringing into production concepts like the Rocketman and the Superleggera roadster.
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All-New MINI Clubman Gets The Virtual JCW Treatment 9
Posted by Dan Mihalascu in concepts, John Cooper Works, MINI, MINI Clubman, MINI Concepts, Renderings on 10 9th, 2015

As its predecessor, the all-new MINI Clubman should be offered with a high-performance John Cooper Works variant.
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