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Alfa Romeo’s American Stelvio Ad May Leave You Scratching Your Head 7
Dec
Posted by Brad Anderson in Alfa Romeo Stelvio, Alfa Romeo Videos, alfa-romeo, commercials, video on 12 7th, 2017


To car enthusiasts like ourselves, the name Alfa Romeo is synonymous with some of the most addictive and stylish production cars ever built – it’s also negatively correlated to reliability, but that’s another story.

However, to your average car consumer in the United States, the Italian marque is a relative unknown.

Alfa first tried to crack back into the modern-day U.S. market with the 4C but that didn’t go very well. Since then, it has launched both the Giulia sedan and Stelvio SUV in the country and is finally making inroads in a becoming a household name.

In a bid to promote the Stelvio and raise awareness for the carmaker, Alfa Romeo has dropped a new 30-second commercial for the SUV made for American consumers.

The American narrator for the commercial raps a rather catchy poem about the bland SUVs that fill the U.S. market and how the Stelvio is distinguished from them. As a way to appeal to millennials and spread awareness of the brand, we think it does quite a good job.

However, we’re not so sure that prospective buyers of the Stelvio will be convinced into purchasing the SUV with this commercial. It is a bit too brash and a bit too loud, especially for a company like Alfa Romeo that’s meant to exude Italian sports car heritage.

What do you think of the advertisement?

VIDEO



Alfa Romeo Sauber F1 Officially Launches With New Livery, Driver Lineup 3
Dec
Posted by Carscoops Staff in Alfa Romeo Videos, alfa-romeo, F1, featured, Motorsport, racing, Sauber, video on 12 3rd, 2017


Alfa Romeo and Sauber are opening new chapters in their respective histories as they embark upon a new Formula One collaboration starting next season.

That partnership got off to a good start this weekend at the Museo Storico Alfa Romeo outside Milan where the team revealed both its new livery and its driver lineup for next season.

The color scheme, as you can see, is primarily white at the nose and sidepods, and red at the upper air intake and engine cover. The prominence of the Alfa Romeo emblems marks not only the first time that the Italian marque will be represented (beyond some small logos on Ferrari’s cars) for the first time in over 30 years, but the welcome arrival of a primary sponsor for the Swiss team that’s been struggling since parting with BMW.

Driving for the newly rechristened team will be Marcus Ericsson and Charles Leclerc. Ericsson has been with Sauber since 2015 (when he joined from the now defunct Caterham outfit) and was believed to be the team’s choice for next season. Leclerc is a Ferrari prodigy fresh from securing the title in the FIA Formula 2 Championship, the series formerly known as GP2 with past champs including Nico Rosberg, Lewis Hamilton, McLaren driver Stoffel Vandoorne, and Toro Rosso’s Pierre Gasly.

Leclerc is also no stranger to the Sauber team, having test-driven for it six times this past season (and Haas several times the one before that). His role as the team’s primary test driver will be taken next year by Antonio Giovinazzi, another Ferrari prodigy who contested two races for Sauber in 2017 and was a test driver for both Haas and Ferrari.

The question is whether the talent and the financial support will help Sauber find its way back up the pack. From the second- and third-place finishes it achieved a decade ago, the team has fallen to 10th place in the standings these past two season, which for 2017 equals dead last since Manor dropped out.

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There’s An Alfa Romeo 156 GTA V6 In Canada And We Love It 28
Oct
Posted by Brad Anderson in Alfa Romeo Videos, alfa-romeo, Canada, Classics, video on 10 28th, 2017


Alfa Romeos of the not so distant past may be notoriously unreliable, but throughout the decades, the Italian automaker has produced a plethora of truly epic automobiles.
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The Most Fun Alfa Romeo On The Planet Is This Carbon-Cladded Giulia 1
Oct
Posted by Michael Karkafiris in Alfa Romeo Giulia, Alfa Romeo Videos, alfa-romeo, Chris Harris, Classics, video on 10 1st, 2017


If there is a car today that embodies the essence of what an Alfa Romeo is or should be, it’s this: the Alfaholics GTA-R 290.
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Sure Alfa Romeo’s Stelvio Is Fun To Drive, But What’s It Like On The Boring Stuff? 23
Sep
Posted by Michael Karkafiris in Alfa Romeo Stelvio, Alfa Romeo Videos, alfa-romeo, video on 09 23rd, 2017


The new Alfa Romeo Stelvio is the first modern SUV of the brand and one of the most intriguing entries in its segment but does it deliver?
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Alfa Giulietta Ti Driver Reacts Quickly To Avoid Spin During Goodwood Revival Race 17
Sep
Posted by Sergiu Tudose in Alfa Romeo Giulietta, Alfa Romeo Videos, alfa-romeo, Classics, Goodwood, Offbeat News, racing, video on 09 17th, 2017


Getting behind the wheel of a classic car like the Alfa Romeo Giulietta Ti means respecting its racing heritage, so losing control while driving one is a nightmare scenario.
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Alfa Giulia Quadrifoglio Faces Off Against Mercedes-AMG C63 S Coupe 16
Sep
Posted by Brad Anderson in Alfa Romeo Giulia, Alfa Romeo Videos, alfa-romeo, AMG, mercedes, Mercedes AMG, Mercedes C63 AMG, Mercedes Videos, video on 09 16th, 2017


Having watched a seemingly endless array of Alfa Romeo Giulia Quadrifoglio reviews, it’s safe to say that Alfa’s return to the sports sedan market has been a success, at least from a driving standpoint.
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Scuderia Ferrari Drivers Give Alfa Romeo Giulia QV A Thrashing 4
Sep
Posted by Sergiu Tudose in Alfa Romeo Giulia, Alfa Romeo Videos, alfa-romeo, celebrities, commercials, F1, Ferrari, video on 09 4th, 2017


Put the likes of Sebastian Vettel and teammate Kimi Raikkonen behind the wheel of a RWD 510 PS (503 HP) sports sedan, and tires are going to get abused.
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CR Buys Their Own Alfa Romeo Stelvio, Says It Has Character 19
Aug
Posted by Cristian Gnaticov in Alfa Romeo Stelvio, Alfa Romeo Videos, alfa-romeo, Consumer Reports, reviews, video on 08 19th, 2017


The new Alfa Romeo Stelvio is, by all means, a well-deserved breath of fresh air in a segment dominated by vehicles such as the Porsche Macan, Mercedes GLC, Jaguar F-Pace, Audi Q5, and others.
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Alfa Romeo Giulia Quadrifoglio Meets The Gorgeous Alfaholics GTA-R 290 5
Aug
Posted by Michael Karkafiris in Alfa Romeo Giulia, Alfa Romeo Videos, alfa-romeo, Classics, video on 08 5th, 2017


Alfa Romeo’s Giulia Quadrifoglio meets up with one of the finest classic Alfas in existence.
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Alfa Romeo Giulia Quadrifoglios Storm The Streets Of Monaco 31
Jul
Posted by Cristian Gnaticov in Alfa Romeo Giulia, Alfa Romeo Videos, alfa-romeo, video on 07 31st, 2017


It was only a matter of time until several Alfa Romeo Giulia Quadrifoglio were let loose on the streets of Monaco, but it finally happened.
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A Girl’s Take On The Alfa Romeo Giulia Quadrifoglio Verde 27
Jul
Posted by Cristian Gnaticov in Alfa Romeo Giulia, Alfa Romeo Videos, alfa-romeo, reviews, video on 07 27th, 2017


The Alfa Romeo Giulia Quadrifoglio Verde has been reviewed countless times, so why should we be interested in yet another test drive video?
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Alfa Romeo Giulia Quadrifoglio Meets M3 and C63 S For A Race To 150MPH 16
Jul
Posted by Michael Karkafiris in Alfa Romeo Giulia, Alfa Romeo Videos, alfa-romeo, BMW, BMW M3, BMW Videos, mercedes, Mercedes AMG, Mercedes C63 AMG, Mercedes Videos, video on 07 16th, 2017


No, it didn’t break down this time. Instead, Alfa Romeo’s pride and joy was able to demonstrate its brutal straight-line performance in full.
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Mr Regular Cars Samples 2012 Alfa MiTo, Instant Disappointment Ensues 7
Jul
Posted by Sergiu Tudose in Alfa Romeo Mito, Alfa Romeo Videos, alfa-romeo, reviews, video on 07 7th, 2017


Even though the Alfa Romeo MiTo was never a great car, some people actually found it good looking and fairly fun to drive.
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That’s Embarassing: Alfa’s Giulia Quadrifoglio Breaks Down During Track Test Against M3, C63 AMG 7
Jul
Posted by Michael Karkafiris in Alfa Romeo Giulia, Alfa Romeo Videos, alfa-romeo, BMW, BMW M3, BMW Videos, mercedes, Mercedes C63 AMG, Mercedes Videos, video on 07 7th, 2017


It’s perhaps the first video of the Alfa Romeo Giulia Quadrifoglio not gaining universal praise, and that’s for good reason: it broke down while the cameras were still shooting.
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