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Hyundai Reunites With Rhys Millen Racing 16
Jan
Posted by Kurt Ernst in Automotive, Editorial, Hyundai, Kurt, Pike's Peak Hill Climb, Rhys Millen Racing on 01 16th, 2013
RMR Genesis Coupe

Rhys Millen Racing’s proposed Unlimited Class Genesis Coupe – image: Hyundai

For years, Rhys Millen was the face of Hyundai’s motorsports activities in North America, campaigning Hyundai’s wares in Formula Drift, Global Rallycross and even at the world-renown Pikes Peak Hill Climb. Last September, that relationship came to a sudden and unexpected end, with Hyundai announcing a review of how its motorsports budget was spent.

Ironically, the announcement came just months after Rhys Millen set a new record on Pikes Peak behind the wheel of a Hyundai Genesis Coupe. While Millen tried to shrug it off as part of racing, it was clear that the announcement came as a surprise to him as well. Cutting loose an unproductive driver is one thing, but cutting loose a driver active in three series, who just set a new world record, doesn’t seem like the wisest choice.

On Monday, Hyundai announced that it’s reuniting with Rhys Millen Racing for a two-car attack on Pikes Peak in 2013. In addition to running a (heavily) modified Hyundai Genesis Coupe, Rhys Millen Racing will also campaign a purpose-built race car, built around Hyundai’s Lambda V-6 engine. While production components like the block, cylinder heads and bearings will be used, the heavily-modified engine will be tuned to produce “over” 900 horsepower and 800 pound-feet of torque. Expect to see a lightweight body that more or less resembles a Hyundai Genesis Coupe, too.

Millen will drive the Unlimited Class racer, while a yet-to-be-named driver will campaign the Genesis Coupe in the Time Attack 2WD Class. The goal is a new record for Hyundai in each of the two classes, as well as gathering information on the durability of Hyundai’s drivetrain components under extreme conditions.

If that’s the good news, here’s the bad: the new partnership doesn’t appear to extend to Formula Drift or the Global Rallycross Championship. Still, as Rhys Millen will surely tell you, any sponsorship is better than no sponsorship.



Rhys Millen Sets New Pikes Peak Hill Climb Record 13
Aug
Posted by Kurt Ernst in Automotive, Hyundai, Motorsports, News, Pikes Peak, Pikes Peak International Hill Climb, Rhys Millen Racing on 08 13th, 2012

Image: Hyundai

Now that the the 2012 Pikes Peak International Hill Climb has been run, the mountain has crowned a new champion and, as expected, a new record time. Rhys Millen, driving a specially prepared Hyundai Genesis Coupe, ran the course from start to finish in 9:46.164, breaking Nobuhiro ‘Monster’ Tajima’s previous record by some five seconds.

Fans of the race will be quick to point out that Millen’s record was achieved on a completely paved course, while Tajima achieved his on a mix of asphalt and dirt. As Motor Authority reports, Tajima didn’t even complete this year’s run in his electric-powered Monster Sport E-Runner, as a mechanical or electrical issue sidelined him mid-run.

Millen ran the even in the same car he campaigns in Formula Drift, though it was set up differently for his run up the mountain. The rear-drive coupe was developed jointly between Hyundai and Rhys Millen Racing, and is said to make around 700 horsepower and 700 pound feet of torque from its V-6 engine.

Don’t think that Millen had an easy go of it, either. Rain and snow flurries made traction hard to find, and the organizers were eventually forced to move the finish line below the summit as conditions worsened.

While it’s still nearly a year away, teams are already planning for next year’s event. Tajima will be back to reclaim his crown, and we expect to see even more competitors running (even faster) electric cars.



Rhys Millen Sets New Pikes Peak Hill Climb Record 13
Aug
Posted by Kurt Ernst in Automotive, Hyundai, Motorsports, News, Pikes Peak, Pikes Peak International Hill Climb, Rhys Millen Racing on 08 13th, 2012

Image: Hyundai

Now that the the 2012 Pikes Peak International Hill Climb has been run, the mountain has crowned a new champion and, as expected, a new record time. Rhys Millen, driving a specially prepared Hyundai Genesis Coupe, ran the course from start to finish in 9:46.164, breaking Nobuhiro ‘Monster’ Tajima’s previous record by some five seconds.

Fans of the race will be quick to point out that Millen’s record was achieved on a completely paved course, while Tajima achieved his on a mix of asphalt and dirt. As Motor Authority reports, Tajima didn’t even complete this year’s run in his electric-powered Monster Sport E-Runner, as a mechanical or electrical issue sidelined him mid-run.

Millen ran the even in the same car he campaigns in Formula Drift, though it was set up differently for his run up the mountain. The rear-drive coupe was developed jointly between Hyundai and Rhys Millen Racing, and is said to make around 700 horsepower and 700 pound feet of torque from its V-6 engine.

Don’t think that Millen had an easy go of it, either. Rain and snow flurries made traction hard to find, and the organizers were eventually forced to move the finish line below the summit as conditions worsened.

While it’s still nearly a year away, teams are already planning for next year’s event. Tajima will be back to reclaim his crown, and we expect to see even more competitors running (even faster) electric cars.



Rhys Millen Sets New Pikes Peak Hill Climb Record 13
Aug
Posted by Kurt Ernst in Automotive, Hyundai, Motorsports, News, Pikes Peak, Pikes Peak International Hill Climb, Rhys Millen Racing on 08 13th, 2012

Image: Hyundai

Now that the the 2012 Pikes Peak International Hill Climb has been run, the mountain has crowned a new champion and, as expected, a new record time. Rhys Millen, driving a specially prepared Hyundai Genesis Coupe, ran the course from start to finish in 9:46.164, breaking Nobuhiro ‘Monster’ Tajima’s previous record by some five seconds.

Fans of the race will be quick to point out that Millen’s record was achieved on a completely paved course, while Tajima achieved his on a mix of asphalt and dirt. As Motor Authority reports, Tajima didn’t even complete this year’s run in his electric-powered Monster Sport E-Runner, as a mechanical or electrical issue sidelined him mid-run.

Millen ran the even in the same car he campaigns in Formula Drift, though it was set up differently for his run up the mountain. The rear-drive coupe was developed jointly between Hyundai and Rhys Millen Racing, and is said to make around 700 horsepower and 700 pound feet of torque from its V-6 engine.

Don’t think that Millen had an easy go of it, either. Rain and snow flurries made traction hard to find, and the organizers were eventually forced to move the finish line below the summit as conditions worsened.

While it’s still nearly a year away, teams are already planning for next year’s event. Tajima will be back to reclaim his crown, and we expect to see even more competitors running (even faster) electric cars.



Rhys Millen is “The Driver” in Hyundai Genesis Coupe Drift Car Heist Video 15
Dec
Posted by Malcolm Hogan in Automotive, Drift, drifting, Hyundai, Hyundai Genesis Coupe, Rhys Millen Racing, video on 12 15th, 2011

As a compelling attempt to follow after the infamous Ken Block, the folks at Hyundai get this creative idea to “do something outrageous” inside the old Hyundai Motor America headquarters building in Fountain Valley, California before they demolish it. That something looks to be their own Gymkhana at the hands of Rhys Millen in his Genesis Coupe drift car.

Dustin Loranger, one of Hyundai’s service technicians, had this great idea about having Rhys Millen perform some drift action before the abandoned headquarters gets the wrecking ball treatment.

In this video Rhys acts the part of a thief stealing his Hyundai Genesis Coupe drift car from the old Hyundai headquarters and then goes for some ridiculous ‘drifto’ action. Some think Rhys could be the next Ken Block but something tells me Ken has nothing to worry about right now. Check out the exclusive video below and let us know what you think.



Rhys Millen’s Genesis Coupe Gets Our SEMA Best In Show Award 2
Nov
Posted by Kurt Ernst in 2012 Hyundai Genesis coupe, Automotive, Events, Hyundai, Kurt, Rhys Millen Racing, RM500, SEMA, Videos on 11 2nd, 2011

The RM500 Genesis Coupe. Image: Hyundai Motor America

We couldn’t make it to this year’s SEMA show, since no one picked us up hitchhiking on I-95. Instead, we’re at the mercy of the manufacturers, many of which flood our mailboxes with press releases on the latest SEMA decal kit or paint job. Some build cars that we’d really like to drive, and topping that list is the Hyundai Genesis Coupe built by Rhys Millen Racing (RMR). In fact, we’d go so far as to say it’s a car that Hyundai itself should be building.

The RM500 Genesis Coupe. Image: Hyundai Motor America

RMR started out with a 2012 Hyundai Genesis Coupe, then shoehorned in a 5.0-liter Hyundai Tau V-8, good for 450 horsepower thanks to some tuning and an RMR exhaust. Next came some tasteful carbon fiber trim, which RMR will be bringing to market soon. To ensure the RM500 handles and stops as good as it looks, RMR bolted on 19-inch forged HRE wheels and used Brembo carbon ceramic rotors in all four corners.

The RM500 Genesis Coupe. Image: Hyundai Motor America

Inside, the driver and passenger get Sparco Chrono sport seats and an RMR interior suede package, which gives the Genesis Coupe an upscale feel. The car is sprayed in black, which only adds to its “don’t mess with me” demeanor.

The RM500 Genesis Coupe. Image: Hyundai Motor America

John Krafcik, CEO of Hyundai Motor America, is said to be a big fan of the 5.0-liter Genesis Coupe, but that doesn’t mean it will see production. Hyundai has dismissed the car as “too expensive to build,” and believes that a V-8 Genesis Coupe may steal buyers away from the Genesis R-Spec sedan. We’d beg to differ, since a 5.0-liter Genesis Coupe could be positioned to combat the Ford Mustang GT and the Nissan 370Z, something the current 3.8-liter Genesis Coupe doesn’t do well.

The RM500 Genesis Coupe. Image: Hyundai Motor America

Production versions would have to see some cost saving measures, so things like the HRE wheels and giant carbon-ceramic brakes would likely get the axe. The oil cooler and rear differential cooler would probably be cut, too, since these are only needed for serious track duty. Still, there’s enough of the good stuff left over to make a V-8 Genesis Coupe interesting, and we’d bet that Hyundai could bring one to market for around the same $30k starting price of a Mustang GT.







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