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Want to own a Batmobile? This one is for sale 21
Feb
Posted by CarBlog Staff in Advertising, Auto Advertising, Automotive News, Autostyle, Batmobile, car sales, Car Styling, Modified car Talk, Performance, Popular, Videos on 02 21st, 2014

Batmobile Tumbler

One thing is for sure. Whether you are male or female, a fan of Batman or not, all of us have thought about what it would feel like to drive the Batmobile at some point or another.

Wouldn’t it be great to evade the traffic cops and track down criminals (bad drivers) in your very own Batmobile? Yes it would. And now, you can – as one of Batman’s famous Batmobile replicas has just been put up for sale.

The Tumbler is a version of the Batmobile found in the Dark Knight trilogy. While Christian Bale (aka Batman) got to drive around in one, 5 other replicas were made around the world and at least one of them can be yours. 

The Tumbler features a powerful Chevrolet LS1 V8 engine as well as requisite dual rear wheels, which are 44-inch super Swampers. Sure, he first thing you notice when you look at the monstrous car is wheels, but we sure wouldn’t mind that engine!

Furthermore, the Tumbler has GPS, an iPod integrated sound system as well as 5 cameras all around the car to help you out with the difficult blind spots.

The car was posted as for sale on car collector website, James Edition. It’s current owner, a man from Florida, notes that the car is indeed street legal, but is generally ‘not a daily driver’. We can’t imagine why…

The price tag? A cool $1 million. Small change for someone like Bruce Wayne – and a really wealthy car collector.

So, if you have dreams of flying down the street in a Batmobile, then this is your opportunity. Just don’t think your the real Dark Knight.

Check out the video below to refresh your memory – a scene from the Dark Knight featuring the Tumbler:

Source: Motor Authority



Is this the all new Audi S1? 6
Feb
Posted by CarBlog Staff in Advertising, audi, Auto Advertising, Automotive News, Popular, Videos on 02 6th, 2014

2014-audi-s1-spy-shots_100453695_l

Audi is currently driving a very secretive (yet thoroughly exciting) marketing campaign in anticipation of the release of their latest model.

The new model, that no one really knows about, will be unveiled at the 2014 Geneva Auto Show in March. However, prior to the launch, Audi has been releasing sneaky teaser video’s that only show a glimpse of the new car.

While many expected it to be the 2015 version of the Audi TT, the second teaser video in this series proves that it’s not. The latest video shows a smaller, hatchback car.

Many people are convinced that its the new S1; a sportier version of the A1 (that is also set to get an entire new look). Also, these teaser video’s were shot right here in South Africa! Maybe we can spot the car ourselves somewhere…

What do you think? Is it the S1 or can we expect something completely different?

The first two teaser videos are below. You decide:

 

Source: Motor Authority



Short film ad for the Porsche Panamera combines fire and ice 7
Jan
Posted by CarBlog Staff in Advertising, Auto Advertising, Automotive News, Popular, porsche, Porsche Panamera, Super car news, Videos on 01 7th, 2014

340235

If there is one way to ensure you get the most out of your marketing budget, it is to have a competition involved somewhere, somehow. And that is exactly what Porsche did for their new Panamera.

In an effort to produce a sleek, beautiful and highly creative advertisement, Porsche invited ten filmmakers to produce a short film for the Panamera that would serve as its commercial.

The tagline read: “Thrilling Contradictions”, which meant these ten filmmakers had to come up with a film that revolves around breathtaking contradictions.

And what better and most primary contradiction is there than fire and ice? Well, Porsche thought it was a great idea, too because they picked Ross Cohen as the winner, with is film entitled: “Fire and Ice”.

According to Cohen and Porsche , the film shows us that “…[sic] the seemingly paradoxical can collide in beautiful and exhilarating fashion”

Cohen was very clever in his approach. Something rather simple in the fact that we have seen so many of it before, but with a certain twist that surely makes it Porsche worthy. The theme? An ice sculpture being made with a (very hot) blow torch. And yes, it is a sculpture of the Panamera that is vein made in the film.

A triumph for Porsche as well as for Cohen (he will be showcasing his film at the Chicago International Film Festival)

Check it out below, it really is beautiful:

Source: CarBuzz



Short film ad for the Porsche Panamera combines fire and ice 7
Jan
Posted by CarBlog Staff in Advertising, Auto Advertising, Automotive News, Popular, porsche, Porsche Panamera, Super car news, Videos on 01 7th, 2014

340235

If there is one way to ensure you get the most out of your marketing budget, it is to have a competition involved somewhere, somehow. And that is exactly what Porsche did for their new Panamera.

In an effort to produce a sleek, beautiful and highly creative advertisement, Porsche invited ten filmmakers to produce a short film for the Panamera that would serve as its commercial.

The tagline read: “Thrilling Contradictions”, which meant these ten filmmakers had to come up with a film that revolves around breathtaking contradictions.

And what better and most primary contradiction is there than fire and ice? Well, Porsche thought it was a great idea, too because they picked Ross Cohen as the winner, with is film entitled: “Fire and Ice”.

According to Cohen and Porsche , the film shows us that “…[sic] the seemingly paradoxical can collide in beautiful and exhilarating fashion”

Cohen was very clever in his approach. Something rather simple in the fact that we have seen so many of it before, but with a certain twist that surely makes it Porsche worthy. The theme? An ice sculpture being made with a (very hot) blow torch. And yes, it is a sculpture of the Panamera that is vein made in the film.

A triumph for Porsche as well as for Cohen (he will be showcasing his film at the Chicago International Film Festival)

Check it out below, it really is beautiful:

Source: CarBuzz



Man makes parody video-ad for old Nissan – and Nissan buys it 20
Dec
Posted by CarBlog Staff in Advertising, Auto Advertising, nissan, Off Topic, Popular, Videos on 12 20th, 2013

used-nissan-hed-2013_0

Well this is one way to sell your old, used car. And while still entertaining everyone, even the car manufacturer that made the car!

A filmmaker from Florida, Luke Aker produce this pure gold advertisement under his production company, Ikonik Productions. The ad is parody on new age car advertisements that accentuate every little feature of the car, in the most dramatic and epic way possible.

The video accompanies a Craigslist ad that Aker posted to sell is 1996 Nissan Maxima. Not only is the car almost 18 years old, it is also battered and bruised and lets just say, definitely not in mint condition.

While the ad is truly a piece of fine entertainment, it is what happened after the ad went viral that makes this story so amazing. Somehow, through the powers of the internet, Nissan actually got hold of the ad. They were so impressed with it’s witty style of advertising, that they made Aker an offer to buy the car.

Not only did they purchase the old car, but they also donated $1000 to the Wounded War Project.

Needless to say, the cleverness of this video reaped the benefits in the end. Check out the ad below:

Source: YouTube



‘Chevy Runs Deep’ Finally Deep-Sixed 9
Jan
Posted by Kurt Ernst in Advertising, Automotive, Chevrolet, Kurt, News on 01 9th, 2013

History, we suspect, will not be kind to ad slogans developed by Chevrolet in recent years. While past pitches such as “Like A Rock” were at least evocative, phrases like “An American Revolution” and “We’ll Be There” didn’t do much to conjure up images of cars. While “Excellence For Everyone” had promise, Chevy used it for about 15 minutes before embracing “Chevy Runs Deep.”

To be honest, even we don’t know what that was supposed to mean, and we suspect that “Chevy… Because Wolverine” would have been equally effective. Regardless of our negative opinion (and for the record, an opinion shared by virtually everyone else who writes about cars for a living), GM stuck with the tagline for two years, which is about three years longer than it should have.

Now that former marketing head Joel Ewanick is gone, it’s time for a new slogan, and Chevy’s latest pitch will be “Find New Roads.” It’s no “Like A Rock,” to be sure, and we don’t think it measures up to “Baseball, Hot Dogs, Apple Pie and Chevrolet,” but it’s a giant improvement over “Chevy Runs Deep.”

Mary Barra, Chevy’s senior vice president of global product development, explains the slogan as, “Find New Roads embraces the spirit of ingenuity that has been in Chevrolet’s DNA since the beginning and it will continue to guide every aspect of our business moving forward. We have sold Chevrolets around the world for almost a century, but this is the first time we have aligned behind one global vision.”

As a global rallying slogan, we suppose that could work. Until, of course, someone realizes that the phrase means something entirely unfavorable in another language.



Audi Goes Long On S Model Advertising: Video 6
Sep
Posted by Kurt Ernst in Advertising, audi, Audi S8, Automotive, Kurt, video on 09 6th, 2012

GM may find that Super Bowl advertising isn’t worth the expense, but Audi sees it a bit differently. A veteran of five Super Bowl ad campaigns, Audi will return in 2013 for a sixth time, led by advertising agency Venables Bell & Partners.

Before the big game, though, Audi will advertise during the regular NFL season, kicking things off with a new ad for the S8. Entitled “Suspect,” the sixty-second spot is an homage to classic bank heist films, and it goes to show that you can’t believe everything that you see. That, or the fact that the mind wanders when it’s not otherwise occupied.

Audi is showing off its S luxury performance line for a good reason, too: for the first time in the brand’s history, all S models sold in Europe will also be available in the United States.

Expect to see the “Suspect” ad on other cable channels as well, including FX, National Geographic, ESPN, AMC, USA and Food TV, and a shorter, 30-second spot will debut online.



Watchdog Group Sues Hyundai Over Elantra Fuel Economy 11
Jul
Posted by Kurt Ernst in Advertising, Automotive, Fuel Economy, Hyundai, Hyundai Elantra, Kurt, News on 07 11th, 2012

The Hyundai Elantra sedan – image courtesy of Hyundai

When you shop for a car, the window sticker, also known as the “Monroney label,” discloses a lot of information for the consumer. On it, you’ll find a car’s suggested price, complete with all included accessories, an estimated annual fuel cost, its smog score and its greenhouse gas (or global warming score). In bold numbers, you’ll also find three EPA-provided fuel economy numbers: highway mpg, city mpg and combined mpg.

The labels are meant to be easy to understand, and manufacturers don’t have much leeway in regards to the information contained. Advertising is a different matter, and here car companies have a bit more latitude in the claims they make, as long as they’re grounded in fact.

Since fuel economy became a selling point (back in about 1972), manufacturers emphasizing fuel economy have always highlighted the highest fuel economy number, usually highway mpg (except with some hybrids). On its new Elantra, for example, Hyundai points out that it’s capable of achieving fuel economy of 40 mpg. In fine print, the automaker identifies that this is highway mpg, and that city mpg is considerably lower at 29 mpg.

According to Automotive News (subscription required), a group calling itself “Consumer Watchdog” is now suing Hyundai over its advertising, alleging that the automaker was unclear about the conditions under which the Elantra could achieve 40 mpg. It further claims that disclosures in print advertising were illegible or omitted entirely, and is seeking unspecified damages (and class action status) on behalf of its client, Louis Bird.

Frankly, we’re more than a little tired of frivolous lawsuits, and the plaintiff’s allegations that he purchased the Elantra without understanding that it wouldn’t deliver 40 mpg under all conditions are, at best, ludicrous and a waste of the court’s time. If Hyundai is guilty here, than every manufacturer who’s ever sold a car based on fuel economy claims is complicit, too.

If Consumer Watchdog has its way, we assume that all future advertising would have to include city and combined mpg, too. Why stop there, though, since fuel economy can vary based on driving style? Why not include a disclaimer that “actual mileage, under all conditions, can range from 5 to 40 mpg?” You’ll have to include other disclaimers, too, like “depending upon the engine’s state of tune, environmental conditions, tire pressure, driving style, road surface and other factors to be determined.”

Perhaps a 30 minute spot, or a 10 page spread in print, would be enough to cover these absurd requirements, but who’d actually watch or read such an ad? As with any major purchase, the old rule of “buyer beware” applies to cars. If you’re not entirely sure what you’re buying, don’t put your money down.



GM Pulls Out Of Super Bowl Advertising 21
May
Posted by Kurt Ernst in Advertising, Automotive, Chevrolet, GM, Kurt, News, video on 05 21st, 2012

If someone were to ask us what’s going on with GM’s marketing and advertising these days, our honest answer would have to be, “we have no idea.” A few years back the automaker played musical chairs with its ad agencies for Chevrolet, kicking long term partner Campbell Ewald to the curb. Next came Publicis, who lasted about a month, before the Chevy account was handed off to Goodby, Silverstein & Partners, who still (more or less) has the business under the new name Commonwealth.

We’d argue that Goodby’s advertising tagline, “Chevy Runs Deep,” may be the worst pitch line in the history of the automobile, and we’re far from alone in our belief. Despite public criticism, GM’s chief marketing officer Joel Ewanick seems happy with the slogan, which doesn’t appear to be going anywhere.

A few weeks back, GM announced it would pull its advertising from Facebook, which it deemed as “ineffective.” Ford was quick to point out that Facebook advertising worked fine for them, as part of a multi-layered campaign to attract the all-important Millennial buyer.

Now comes word that GM is pulling out of Super Bowl advertising, too, which it deems as “not cost effective” because of rising air time costs. A single 30-second ad can sell for as much as $3.8 million for airtime alone, and that cost isn’t expected to drop for future games.

The Wall Street Journal quotes Joel Ewanick as saying, “It’s just getting too expensive and we’re not just going to do the same thing every year.”

We doubt that Volkswagen feels the same way, and we’re pretty sure that Kia is happy with the results of its Super Bowl advertising. It helps if you create ads that don’t suck, and both the VW and Kia ads were far more upbeat than Chevy’s end-of-the-world Silverado ad seen here. When many American families are still struggling to find jobs and keep houses, perhaps the collapse of society isn’t as funny as it first seems.

We’ll offer up some free advice to GM, although we doubt very much the automaker will listen: Super Bowl advertising may be expensive, but it’s less costly than shedding customers thanks to ineffective ad campaigns.



And In Super Bowl Ads, It’s Kia For The Win 2
Feb
Posted by Kurt Ernst in Advertising, Automotive, Kia, Kurt, Super Bowl Ads, Superbowl Commercial, video on 02 2nd, 2012

We knew that Kia would have a hard time topping last year’s Super Bowl epic, which featured everything from a fake motorcycle cop through Optima-worshipping Mayans. We weren’t sure where they were going when we first saw the brief video of Adriana Lima waving the checkered flag, and then we were pretty sure Kia had lost its mind when it posted a five-hour video of Lima waving a checkered flag.

We’ll admit that she’s easy on the eyes, but a five hour video of anyone, doing pretty much anything, is about four hours too long for our attention spans.

Somehow, however, Kia pulled it off. Their Super Bowl ad may be the best we’ve seen this year, and it’s as bizarre as last year’s effort. We’ll let you be the judge, though – take a look at the video below, and tell us if it beats the efforts from Toyota, Volkswagen and Acura.

And just in case you want to verify that five hours of Adriana Lima waving a checkered flag is indeed too much of a good thing, here’s today’s extra special bonus video.



Group Alleges That Chrysler & Ford Engage In False Advertising 11
Oct
Posted by Kurt Ernst in Advertising, Automotive, Chrysler, Ford, Kurt, Legal on 10 11th, 2011

The 2012 Chrysler 300. Image: Chrysler Group LLC

The Made in the USA Foundation was created in 1989 to promote American-manufactured products, and Ford was one of the companies that provided initial funding to the group. That hasn’t stopped the Made in the USA Foundation from calling out both Ford and Chrysler, charging both companies with false advertising in complaints filed with the FTC.

Ford claims in radio spots that the mid-size Fusion is an American car, yet it’s built in Mexico with Mexican labor. That will partially change in the near future, as Ford moves some of its Fusion production to Flat Rock, Michigan, where the car will be built alongside the Mustang. The bulk of Ford Fusion product will still come out of Ford’s plant in Hermosillo, Sonora, Mexico, which should preclude Ford from waving the flag behind this particular model.

It gets worse for Chrysler. As both Automotive News (subscription required) and Left Lane News point out, the “Imported From Detroit” Chrysler 300 is built in Brampton, Ontario, Canada, and uses an engine built in Mexico. That may be good enough for NAFTA, but it hardly qualifies the car as an American-made product.

Ford hasn’t commented on the complaint and Chrysler says it’s without merit. Per Michael Palese, Chrysler’s manager of legal communications, “Chrysler Group will continue to pursue all avenues to protect our “Imported From Detroit.”

Made in the USA Foundation also charges both automakers with removing the country of origin label from car windows at auto shows. This information can be found on the window sticker, which automakers often remove from vehicles displayed at car shows to prompt dialogue with in-booth personnel.

As Chrysler’s Palese points out, there’s nothing illegal about this. The American Automobile Labeling Act requires country of origin information to be displayed on vehicles distributed for sale, and not on those shown at auto shows.

The bottom line? If you really want to buy an American-made product, do your homework before you sign on the dotted line.







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