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Cadillac ELR Production Was Terminated In February 17
May
Posted by Cristian Gnaticov in Cadillac, Cadillac ELR, PHEV, Reports on 05 17th, 2016


General Motors decided to pull the plug on the Cadillac ELR in February and didn't tell anyone about it.
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Cadillac To Kill Off ELR Due To Poor Sales 3
Feb
Posted by Brad Anderson in Cadillac, Cadillac ELR, Reports on 02 3rd, 2016


Following poor sales, Cadillac has confirmed that the ELR coupe will be killed off and won't stick around for a second generation.
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Cadillac Chief Says The ELR Is A “Big Disappointment” 19
Dec
Posted by Brad Anderson in Cadillac, Cadillac ELR, Hybrids, Reports on 12 19th, 2015


Earlier in the year, Cadillac released the 2016 ELR and despite bringing with it a number of upgrades and advancements, the automaker's chief marketing officer has still labelled it as a “big disappointment”.
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New Cadillac ELR Extended Range Electric Luxury Vehicle Gets a Rundown – Video 16
Jan
Posted by Darryl in 2014 Cadillac ELR, Automotive, Cadillac, Cadillac ELR, Editorial, video on 01 16th, 2013
2014-Cadillac-ELR

Branching off of the Chevy Volt’s foundation, GM has injected sport and luxury into their new Cadillac ELR extended range electric vehicle. The new ELR, officially revealed earlier this week in Detroit at the North American International Auto Show Electrifies onlookers with something that really sets the Cadillac brand apart from everyone else. Below is a rundown video of Bob Ferguson, Alan Taylor and Brandy Schaffels all explaining different highlighted aspects of the all-new Cadillac ELR.

DETROIT, Mich., January 15, 2013 – Cadillac today unveiled the 2014 ELR at the North American International Auto Show. The sleek luxury coupe is a gas-electric hybrid that leverages the Chevrolet Volt’s successful extended range all-electric powertrain.

Using only the energy stored in the battery, the ELR will deliver a GM-estimated range of about 35 miles of pure electric driving, depending on terrain, driving techniques and temperature. This means most daily commutes will require zero gasoline with zero emissions.

Charging the ELR’s battery can be done with a 120V electrical outlet or a dedicated 240V charging station. Once the vehicle is plugged in, owners can schedule either immediate or delayed charges, even coordinating charging according to departure time or when electricity rates are lower.

Because the ELR operates so quietly in all-electric mode, a driver-activated feature sounds a noise to alert pedestrians, particularly those with visual impairments, in an intersection. The alert was developed in conjunction with the American Federation of the Blind.

The Cadillac ELR has an aggressive, forward-leaning profile that introduces a new design evolution that will be carried over into future Cadillacs. ELR production begins in the United States in late 2013 with sales starting in early 2014 in North America and expanding to global markets including China and Europe.

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology.



Confirmed: Cadillac Will Build Converj, Call It ELR 18
Aug
Posted by Kurt Ernst in Automotive, Cadillac, Cadillac Converj, Cadillac ELR, Chevy Volt, Electric, Extended Range Electric Vehicle, GM, Kurt, News on 08 18th, 2011

The Cadillac ELR. Image: © GM Corp.

Just last week we told you that, like zombies and politicians, the Cadillac Converj electric car concept had risen from the grave. Now GM is confirming those rumors, admitting that development work is underway for a car it’s calling the Cadillac ELR. The name ELR (“Electric Long Range” is our guess) befits the car’s electric propulsion system, and ties in with the brand’s three-letter naming convention.

Like the Volt, the ELR will be powered by a lithium-ion battery pack powering an electric drive unit. When the batteries are depleted, a range-extending generator will kick in, giving the ELR the benefits of an electric car around town, with the range of a conventional, gasoline-powered car for longer trips. GM isn’t releasing any details on the ELR just yet, but Green Car Reports says it will be built around the Voltec 1.5 drivetrain; in other words, it will be more advanced than the current Volt, but not yet up to the specifications of the next-generation Volt.

The two big unknowns are performance and price. The current Volt has a battery range of around 35 miles, under “normal” driving conditions, but it’s tuned to limit acceleration to achieve this range. Cadillac buyers will likely expect better performance from the ELR, so some range will need to be sacrificed in the name of acceleration. Balancing the two will take a significant amount of work, as well as a significant amount of market research to determine what buyers want, and what they can live with.

Then there’s the issue of price. The Cadillac ELR will clearly sell above the Volt’s $40k price point, but will be better-appointed and more luxurious. It’s rumored that GM still loses money on each Volt sold, and they can’t afford to do the same thing on two cars across two divisions. To be profitable with the ELR, GM will need to contain the production cost, which all-too often means reducing interior content. If the ELR stickers for $15k more than the Volt (and we’re just guessing here), consumers will expect that much more performance and that much more quality.

We’re fans of the Volt, but we’re bigger fans of the Voltec drivetrain’s potential. Cadillac has done well with their CTS and SRX models in recent years, so it knows a thing or two about building cars that the public wants to buy. We’re guessing that Cadillac will be successful with the ELR, and we can’t wait to drive one.

Source: GM







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