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Infiniti Embracing Lincoln Concept Of Meaningless Names 18
Dec
Posted by Kurt Ernst in Automotive, car names, Industry, Infiniti, Kurt on 12 18th, 2012

Infiniti’s new naming strategy

One of the things we love about Infiniti is this: its product names instantly tell us the model and the engine size we’re dealing with. The Infiniti G37, for example, is the brand’s compact sedan (or coupe, or convertible), powered by the 3.7-liter V-6. The QX56 is the big SUV, powered by a 5.6-liter V-8.

Not any more, since for the 2014 model year Infiniti is adopting bizarre nomenclature that identifies vehicles by their “hierarchy within a range.” The G, M, EX, FX, JX and QX prefixes will all be dropped, too, with cars carrying the “Q” designator and crossovers or SUVs wearing the QX name. The G37 sedan (or actually, it’s replacement, due to debut at the Detroit Auto Show) will become the Q50, while the M sedan will become the Q70. The G series coupe and convertible will split the difference, with both being called the Q60.

Taking the Q70 as an example, buyers will have to choose between the 3.7-liter V-6, the 5.6-liter V-8 and the 3.5-liter hybrid, but none of those choices are reflected in the name. Drop the Q70 name on us, and we’ll have no idea which model you’re talking about. On the plus side, we suppose that M37 buyers (sorry, we meant Q70 buyers) will no longer be singled out for ridicule for buying the smaller engine, since a Q70 is a Q70 is a Q70.

To be frank, we hate Lincoln’s naming convention, and we fail to see how adopting a similar meaningless naming strategy will sell even one more Infiniti vehicle. In fact, it’s likely to just confuse buyers, giving them one more reason to hit the Lexus and Audi dealers first. If you’re trying to grow brand awareness and market share, it seems like a step in the wrong direction to us.



BMW rethinks how cars across all brands and models will be named 17
Aug
Posted by Vervoering in BMW, BMW news, car names, Car News on 08 17th, 2011

German car manufacturer BMW is thinking of reconfiguring their strategy for naming their vehicles across all brand. This was according to the BMW marketing director during a recent interview in London.

BMW is foreseeing an evolution in terms naming the vehicles across the different brands. BMW has not revealed what the new smaller BMW model that will be positioned below the 1 Series will be called and so far the marketing department of BMW would not say a word. Director of marketing Ian Robertson though noted of the upcoming I models, and the Z, X, and M models. He added that a lot of numbers might be used in the future.

The naming of the cars for the Rolls Royce and the Mini can even get more complicated. Names that has already been copyrighted across the globe makes the situation even tougher. Robertson recalls his work with the Land Rover during which the company thought of giving the SUV the name Freestyle which can become Freelander for Europe and LR2 in the United States, but they found out that these names are already in use in different markets.

The marketing director of BMW did not give any hint of how the future Mini’s and Rolls Royces will be called but we think they will also be getting alpha numeric badges.

Different issues like copyright and the century long history of car production makes naming cars for different brands very difficult. We might see car names getting duller and boring as we go along.







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