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Audi Settles Dispute with Eminem Out-of-Court [Video] 2
Aug
Posted by Alex Ion in A6 Avant, audi, Automotive News, Eminem on 08 2nd, 2011

Audi has settled its dispute with popular rapper Eminem’s publisher ‘Eight Mile Style’, out of court. The row had surfaced when the German automaker advertised the A6 Avant in a controversial video along with a soundtrack that echoed Eminem’s ‘Lose Yourself’.

Audi and Eminem reach 13 Audi Settles Dispute with Eminem Out of Court [Video]


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Audi and Eminem reach 13 150x150 Audi Settles Dispute with Eminem Out of Court [Video]
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Audi and Eminem reach 15 150x150 Audi Settles Dispute with Eminem Out of Court [Video]

The footage had similar visuals and themes to the famous ‘Imported from Detroit’ commercial run by Chrysler (posted below) at this year’s Super Bowl. Notably, it had starred Eminem and his famous tune ‘Lose Yourself’.

Eight Mile Style had called for an injunction against Audi in this regard at Germany’s Hamburg Regional Courtlast month. Though the case ended amicably, the complete terms of agreement are not yet out.

Audi has stated that that it has “…tremendous respect for Eminem and his works, and likewise for the ‘Imported From Detroit’ campaign which was created by Chrysler, and certainly Audi would never wish to insult or harm those parties or their fans and customers.”







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