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Chinese consumers prefer European car brands to domestic favorites 28
Jul
Posted by Vervoering in car industry, Car News, China auto industry, China car market, China cars on 07 28th, 2011

J.D Power and Associates is an international marketing firm that specializes in surveys and studies for customer satisfaction. In a recently concluded J.D. Power survey about Chinese car consumers, the results show that European automobile brands are fast gaining popularity compared to domestic old-time favorite brands from Japan and South Korea.

The J.D. survey revealed that almost 32% of Chinese car consumers prefer to go after European brands. About 27% of the respondents involved in the survey expressed that they would go for a Japanese car brand like Toyota or Mitsubishi. The rate in the 2009 study was 32 percent. Furthermore, only 20% of the survey respondents revealed that they would patronize a Chinese brand.

The results of the J.D. survey suggest that Chinese consumers shift to European brands because of their high-tech transmission and engine technology as well as its topnotch quality and dependability. Moreover, the respondents added that strong verbal approval add to its appeal. The Audi A4L model has been regarded as the most wanted European model among Chinese consumers, along with the VW Tiguan as the most wanted SUV.

Sadly, Japanese brands have suffered low support from the Chinese consumers because of its lack of endorsements from families and friends who swear by them. However, the J.D. survey seems to have not mentioned American brands like General Motors Inc. which sold 2 million car units in 2010 alone. Popular GM models in China include the Chevy Cruze, Buick GL8 and the Chevy Sail.







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