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VW Group & Tata Motors Officially Announce Joint Venture For New Models 10
Mar
Posted by Michael Karkafiris in India, Reports, Skoda, Tata, VW on 03 10th, 2017


VW and Tata have officially announced their new partnership in creating a new range of models targeted to emerging markets like India.
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VW and Skoda To Partner With Tata For New Indian Model Range 9
Mar
Posted by Michael Karkafiris in India, Reports, Skoda, Tata, VW on 03 9th, 2017


Tata Motors and the VW Group have reached an agreement to jointly develop a range of models targeted for the Indian market.
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Tata Unveils Racemo Sports Car In Street & Track Form [w/Video] 7
Mar
Posted by Sergiu Tudose in concepts, Geneva Motor Show, new cars, Tata, Tata Concepts, Tata Videos, Tech, video on 03 7th, 2017


Tata Motors sub-brand TAMO is using the 87th Geneva International Motor Show as a platform to launch 'Racemo', a two-seater sports coupe, blending Italian design and Indian ingenuity.
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Tata’s So Funny: Thinks It Can Fool Us With This “Production” Tigor Small Sedan Teaser 9
Feb
Posted by Cristian Gnaticov in India, Reports, Tata on 02 9th, 2017


Which of the above two pictures do you think depicts the concept and which the production car? If you voted the real life picture as the production model and the sketch as the study, think again, because it's the exact opposite…
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Tata Motors To Reveal A Mid-Engine Two-Seater Sportscar In Geneva 2
Feb
Posted by Michael Karkafiris in Geneva Motor Show, India, Reports, Tata, Tata Videos, video on 02 2nd, 2017


Tata Motors, that huge Indian company mostly known for the incredibly cheap Nano city car and for being the owner of JLR, will unveil a new two-seater sportscar at the upcoming Geneva Motor Show.
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This Is Tata’s Strangely Named Xenon Yodha Pickup Truck 6
Jan
Posted by Cristian Gnaticov in India, new cars, prices, Tata on 01 6th, 2017


Tata Motors have launched their first product this year, the Xenon Yodha, a rugged pickup truck that promises to be comfortable enough for everyday use.
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Tata’s Hexa Will Cater To Active Indians From 2017 26
Oct
Posted by Brad Anderson in Galleries, India, new cars, Tata on 10 26th, 2016


Full technical details and photos of the Tata Hexa have been revealed before the model hits the Indian market in January 2017, RushLane reports.
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Volkswagen Eyes Budget Car With Help From Tata Motors 2
Aug
Posted by Cristian Gnaticov in china, India, Reports, Tata, VW on 08 2nd, 2016


Tata Motors, which became famous after they launched the cheap Nano in India, could share their expertise in the field with Volkswagen for the development of a new budget car.
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Barcelona’s Leo Messi Kicks Off First Ever Tata Tiago Spot 6
Apr
Posted by Sergiu Tudose in celebrities, commercials, Tata, Tata Videos, video on 04 6th, 2016


Regardless of how "fantastico" the re-branded Tata Tiago is or isn't, having Lionel Messi's star power attached to your car can move mountains when it comes to marketing.
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Tata Zica Renamed The Tiago, Heading To Geneva 26
Feb
Posted by Cristian Gnaticov in concepts, Geneva Motor Show, new cars, Tata, Tata Concepts on 02 26th, 2016


The city car launched last year and promoted by Lionel Messi will be on display at the Swiss event next week.
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Tata’s Unfortunately Named Zica Rechristened As The Tiago 25
Feb
Posted by Bogdan Zoltan in India, new cars, Offbeat News, Reports, Tata on 02 25th, 2016


Due to the unfortunate association with the mosquito-born Zika virus, Tata decided to rename its hatchback automobile.
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Tata Nexon Joins India’s Expanding SUV Market 8
Feb
Posted by Brad Anderson in India, new cars, SUV, Tata on 02 8th, 2016


Tata has introduced a new compact crossover at Delhi's 2016 Auto Expo ahead of its launch in the coming months.
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Tata Might Drop Zica Name Due To Deadly Zika Virus 6
Feb
Posted by Cristian Gnaticov in Reports, Tata, Tata Videos, video on 02 6th, 2016


Indian automaker Tata Motors could rename its latest small car because of a global health threat.
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Lionel Messi Is Tata Motors’ New Brand Ambassador [w/Videos] 5
Nov
Posted by Cristian Gnaticov in celebrities, Offbeat News, Tata, Tata Videos, video on 11 5th, 2015


Barcelona striker, Lionel Messi, has teamed up with Tata Motors becoming their new brand ambassador.
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Tata Working On A $7,500 Car For The U.S. 18
Mar
Posted by Kurt Ernst in Automotive, News, Subcompacts, Tata, Tata Nano on 03 18th, 2011

A Tata Nano Europa, similar to what we'd see here. Image: Oval Burns

Remember the Tata Nano? The $2,500 car that was going to revolutionize transportation for the middle class in India? The car that had a nasty habit of spontaneously bursting into flames, leading to all sorts of jokes about “flaming Tatas”? Here’s the good news: we won’t be getting that here, but Ratan Tata insists that the time is right for an affordable, fuel efficient car in the United States. There’s no chance that the $2,500 Nano could be certified for emissions or crash protection, so it’s likely that the car would require a complete redesign for the U.S. market. Tata speculates that U.S. car pricing would fall somewhere between $7,000 and $8,000, and that the car could come close to achieving the same 52 MPG city fuel economy as its Indian sibling.

Nanos have not been entirely successful in India, thanks partly to their price and social stigma. The same $2,500 that buys a new Nano also buys a clean, used Daewoo or Kia, and a new motorcycle or scooter can be purchased for a fraction of the price. Worse, owning a Nano stigmatizes you as lower middle class, since clearly you can’t afford a better car. Tata has corrected the defects that caused earlier Nanos to go up in flames, but buyers are still wary.

I’m not sure there’d be much of a market for a $7,500 Nano in the United States. That kind of money buys a clean used Hyundai, or a higher mileage used Honda Civic. I haven’t driven a Nano, but I’ll go out on a limb and say that a used Hyundai Accent is easier to live with on a daily basis than a new Tata Nano, and it certainly gets you more respect from your peers. Besides, trying to sell cars based on price alone has never worked well in the United States, and I can’t help but think that Nano is the Hindi word for Yugo.

Source: Autoblog







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