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Fast and Furious 6 Official Movie Trailer: Video 4
Feb
Posted by Malcolm Hogan in Automotive, Fast and Furious, fast and furious 6, Movie, News, Super Bowl, Super Bowl Ads, Superbowl, The Fast And The Furious, The Fast and the Furious 6, video on 02 4th, 2013
fast-and-furious-6-official-trailer

fast-and-furious-6-official-trailer

The big game has commenced and so has the curiosity of enthusiasts all around the world as we see the very first movie trailer to the upcoming Fast and Furious 6 movie. Due to drop into theaters in May, Fast and Furious 6 looks to be rather intriguing to say the least. From the movie trailer it looks to have more than enough action to keep anyone entertained, even if you are not a true car enthusiast. The vehicle lineup looks to be unexpected as we see a few classics from the Mopar spectrum (Dodge, Jeep, Plymouth) make an appearance as well as an Alfa and return of a few new Dodge Chargers. The big surprise is left to the heavy artillery, some serious air and land stuff. In case you missed the big game movie trailer of Fast and Furious 6, we have posted it below for your enjoyment. See you in the theaters later this year!



Fast and Furious 6 Official Movie Trailer: Video 4
Feb
Posted by Malcolm Hogan in Automotive, Fast and Furious, fast and furious 6, Movie, News, Super Bowl, Super Bowl Ads, Superbowl, The Fast And The Furious, The Fast and the Furious 6, video on 02 4th, 2013
fast-and-furious-6-official-trailer

fast-and-furious-6-official-trailer

The big game has commenced and so has the curiosity of enthusiasts all around the world as we see the very first movie trailer to the upcoming Fast and Furious 6 movie. Due to drop into theaters in May, Fast and Furious 6 looks to be rather intriguing to say the least. From the movie trailer it looks to have more than enough action to keep anyone entertained, even if you are not a true car enthusiast. The vehicle lineup looks to be unexpected as we see a few classics from the Mopar spectrum (Dodge, Jeep, Plymouth) make an appearance as well as an Alfa and return of a few new Dodge Chargers. The big surprise is left to the heavy artillery, some serious air and land stuff. In case you missed the big game movie trailer of Fast and Furious 6, we have posted it below for your enjoyment. See you in the theaters later this year!



Can Lincoln Pull Off Its ‘Steer The Script’ Superbowl Ad? 1
Feb
Posted by Kurt Ernst in Automotive, Editorial, Kurt, Lincoln, Super Bowl Ads on 02 1st, 2013
Lincoln Steer Script

Lincoln Steer Script

Lincoln wants its customers to know that it’s a new car company, with new products and a new way of thinking. To demonstrate this philosophy, Lincoln will be attempting an entirely new concept to advertise at this year’s Super Bowl XLVII.

Rather than fund a big-budget clip that entertains and amazes, Lincoln turned to its fans on Twitter (which, at the risk of sounding sarcastic, has to be something of a small population). These followers would Tweet road trip stories, to be sorted, condensed and turned into a script by comedian Jimmy Fallon.

We’re road trip veterans ourselves, and we’ll let you in on a little secret: our best road trip stories aren’t exactly suitable for broadcast on network TV, and all the rest is really nothing more than filler. The individual stories used to compile the full ad may border on the amusing, but we’re being kind.

A herd of llamas wandering on the road causes the alpacalypse, while a biker gang plays checkers with a family waiting for a herd of turtles to cross the road. A man accidentally drives onto the set of a science fiction movies, then proceeds to eat its catering. A driver picks up a hitchhiking German tourist.

Maybe we’re missing something, but these sound like B-reel outtakes from our own road trip collection. Even Lincoln knows it may swing and miss here, so it’s prepared a second Super Bowl campaign starring the MKZ sedan. In it, the MKZ rises from the flames of a burning Lincoln Town Car, much like the legendary Phoenix that’s reborn in fire.

Frankly, we think Lincoln is reaching just a bit too far on this one. What’s your take? Is Lincoln edgy, or simply over-the-edge here?



Can Lincoln Pull Off Its ‘Steer The Script’ Superbowl Ad? 1
Feb
Posted by Kurt Ernst in Automotive, Editorial, Kurt, Lincoln, Super Bowl Ads on 02 1st, 2013
Lincoln Steer Script

Lincoln Steer Script

Lincoln wants its customers to know that it’s a new car company, with new products and a new way of thinking. To demonstrate this philosophy, Lincoln will be attempting an entirely new concept to advertise at this year’s Super Bowl XLVII.

Rather than fund a big-budget clip that entertains and amazes, Lincoln turned to its fans on Twitter (which, at the risk of sounding sarcastic, has to be something of a small population). These followers would Tweet road trip stories, to be sorted, condensed and turned into a script by comedian Jimmy Fallon.

We’re road trip veterans ourselves, and we’ll let you in on a little secret: our best road trip stories aren’t exactly suitable for broadcast on network TV, and all the rest is really nothing more than filler. The individual stories used to compile the full ad may border on the amusing, but we’re being kind.

A herd of llamas wandering on the road causes the alpacalypse, while a biker gang plays checkers with a family waiting for a herd of turtles to cross the road. A man accidentally drives onto the set of a science fiction movies, then proceeds to eat its catering. A driver picks up a hitchhiking German tourist.

Maybe we’re missing something, but these sound like B-reel outtakes from our own road trip collection. Even Lincoln knows it may swing and miss here, so it’s prepared a second Super Bowl campaign starring the MKZ sedan. In it, the MKZ rises from the flames of a burning Lincoln Town Car, much like the legendary Phoenix that’s reborn in fire.

Frankly, we think Lincoln is reaching just a bit too far on this one. What’s your take? Is Lincoln edgy, or simply over-the-edge here?



Mercedes’ Super Bowl Ad Warns, ‘Be Careful What You Wish For’ – Video 31
Jan
Posted by Kurt Ernst in Automotive, Editorial, Kurt, Mercedes Benz, Mercedes-Benz CLA, Super Bowl Ads, video on 01 31st, 2013
The Mercedes-Benz CLA - salvation, priced under $30k
The Mercedes-Benz CLA - salvation, priced under $30k

The Mercedes-Benz CLA – salvation, priced under $30k

Ladies and gentlemen, we have a winner. No matter what other car ads debut during Super Bowl XLVII, this cautionary tale from Mercedes-Benz is a lock for the best automotive big game ad of 2013, and we’d even throw it into the mix as a candidate for the best of all time.

We had no idea where Mercedes was going when it announced that Kate Upton would pitch the new CLA sedan in its prime-time ad. We knew that Usher was in the mix, too, but we never saw Willem Dafoe coming.

Expensive cast aside, the video is sheer cinematic genius, and our hats are off to Mercedes-Benz for pulling this off. We tend to favor cafes like the one in the video, and this clip reminds us of two things: be wary of strangers (especially those with sinister jewelry and pointed fingernails), and be careful what you wish for.

The 2014 Mercedes-Benz CLA compact luxury sedan will hit dealers in September of 2013, priced from just $29,900 (excluding destination charge, we assume). It won’t make you a rock star and it won’t land you a date with Kate Upton, but we’ll bet it looks good in your driveway.



Volkswagen “Gets Happy” With New Beetle Super Bowl XLVII Commercial: Video 28
Jan
Posted by Darryl in Automotive, Editorial, Super Bowl, Super Bowl Ads, Superbowl Commercial, video, Volkswagen, Volkswagen Beetle on 01 28th, 2013
vw-super-bowl-commercial-beetle

vw-super-bowl-commercial-beetle

With Automotive manufacturers now making up nearly a majority of Super Bowl commercials, there is no shortage of laughs and complete silliness when it comes to marketing their latest and greatest automobile. Thanks to Volkswagen, there is just one more ‘off the scale’ Super Bowl commercial to get all giddy about in the new “Get Happy” VW Game-Day commercial featuring the all-new Beetle below. Though you may not fully understand the commercial at first, it will surely get your attention while you are enjoying the big game come this Sunday.



Volkswagen “Gets Happy” With New Beetle Super Bowl XLVII Commercial: Video 28
Jan
Posted by Darryl in Automotive, Editorial, Super Bowl, Super Bowl Ads, Superbowl Commercial, video, Volkswagen, Volkswagen Beetle on 01 28th, 2013
vw-super-bowl-commercial-beetle

vw-super-bowl-commercial-beetle

With Automotive manufacturers now making up nearly a majority of Super Bowl commercials, there is no shortage of laughs and complete silliness when it comes to marketing their latest and greatest automobile. Thanks to Volkswagen, there is just one more ‘off the scale’ Super Bowl commercial to get all giddy about in the new “Get Happy” VW Game-Day commercial featuring the all-new Beetle below. Though you may not fully understand the commercial at first, it will surely get your attention while you are enjoying the big game come this Sunday.



Toyota’s Super Bowl Ad Spot Goes… Weird: Video 25
Jan
Posted by Kurt Ernst in Automotive, Editorial, Kurt, Super Bowl Ads, TOYOTA, video on 01 25th, 2013
A man in a bunny costume wields a purple bat
A man in a bunny costume wields a purple bat

A man in a bunny costume wields a purple bat

Super Bowl advertising can chew up a sizable portion of any company’s marketing budget, but the end justifies the means. If you can make your commercial stand out above the rest, chances are good that many millions of viewers will take note and, potentially, remember your product when shopping.

Automakers have a long history of advertising during the Super Bowl, and sometimes it pays massive dividends. Remember Volkswagen’s ad with the pint-sized Darth Vader? It was the sensation of the 2011 Super Bowl, and it was getting hits long after the game was a memory. On the other hand, does anyone remember Suzuki’s Kizashi ad from last year, with a car full of sled dogs?

This year, Mercedes is hoping that swimsuit model Kate Upton will be a hit, while Lincoln and Audi are letting fans direct the ad’s message. Volkswagen is going for a more down-home approach, with owners relating VW stories, while Hyundai will try to show that your car is your buddy.

Toyota, on the other hand, is borrowing a page from Kia’s 2012 Super Bowl playbook, and going for the weird factor. In the teaser video above, Kaley Cuoco from CBS’ The Big Bang Theory strolls the streets of an anonymous city, bedecked in purple, granting wishes to the people she passes. We’d caution you to be careful what you wish for, since who really wants to wander around in the form of a giant ogre? Would you throw the flag for “excessive use of purple” as quickly as we would?

What’s your take on this? Will weird sell, or is Mercedes taking the right approach by showing as much skin as it can? Will VW’s feel good ads be memorable, or are they off-target this year?



Kate Upton 2014 Mercedes-Benz CLA Super Bowl Commercial Teaser Video Goes Viral 24
Jan
Posted by Darryl in 2014 Mercedes-Benz CLA, Automotive, Mercedes Benz, Mercedes-Benz CLA, News, Super Bowl, Super Bowl Ads, video on 01 24th, 2013
kate-upton-mercedes-benz-cla-super-bowl-commerical

kate-upton-mercedes-benz-cla-super-bowl-commerical

Kate Upton is undoubtedly a the right “figure” for advertising a sexy car. Mercedes-Benz knows this all-to-well as they cast her in their early-release Super Bowl Commercial featuring the all-new 2014 CLA.

In an effort to target younger buyers, the CLA and Kate Upton should be the perfect blend of what “attracts” 20+ year olds. Mercedes-Benz released the 90-second commercial as a teaser to the real Benz Super Bowl ad, which is said to also feature R&B sensation Usher.

Hopefully the new ad will put Benz in a new motion for bringing in a larger number of young buyers into local show rooms. By the looks of the video becoming viral, receiving over 3 million views, Benz may be well onto their way to accomplish their task. What do you think? Hit up the first clip and teaser videos below!



Ford Unhappy About Chevy’s Apocalyptic Super Bowl Ad: Video 6
Feb
Posted by Kurt Ernst in Automotive, Chevrolet, Chevy, Ford, Kurt, Super Bowl Ads, video on 02 6th, 2012

Given the recent string of cataclysmic events across the globe, Chevy’s Super Bowl ad for the Silverado pickup was, at best, insensitive. Events like the earthquake and tsunami in Japan, Hurricane Katrina in the U.S. and last spring’s outbreak of tornadoes in Alabama make end-of-the-world videos not quite as funny as they used to be. Add in the ongoing situation in the Middle East, and the video hits a bit close to home for anyone following world events.

Taste aside, Ford has some big issues with Chevy’s ad. The automaker is disputing the claim that Chevy builds the most dependable, longest lasting trucks on the market. As Automotive News (subscription required) tells us, Ford’s lawyers sent a cease-and-desist letter to GM, requesting that the ad be pulled. When GM refused, Ford made the same request to NBC, with the same result.

GM is standing by its assertion, basing its claim on the number of 1981 – July 2011 full-size pickups registered. Ford, on the other hand, is claiming it has far more full-size trucks on the road today with more than 250,000 miles on the odometer. Who’s right? That’s probably up to the lawyers to fight out now.

This much is clear: GM spent a boatload of money on Super Bowl advertising, and made a serious effort to build up the hype via social media and its “Game Time” app. Ford, on the other hand, didn’t do much. Was that poor planning on Ford’s part or simply more prudent use of stockholder money? We’ll know for sure when the February sales numbers come out.



And In Super Bowl Ads, It’s Kia For The Win 2
Feb
Posted by Kurt Ernst in Advertising, Automotive, Kia, Kurt, Super Bowl Ads, Superbowl Commercial, video on 02 2nd, 2012

We knew that Kia would have a hard time topping last year’s Super Bowl epic, which featured everything from a fake motorcycle cop through Optima-worshipping Mayans. We weren’t sure where they were going when we first saw the brief video of Adriana Lima waving the checkered flag, and then we were pretty sure Kia had lost its mind when it posted a five-hour video of Lima waving a checkered flag.

We’ll admit that she’s easy on the eyes, but a five hour video of anyone, doing pretty much anything, is about four hours too long for our attention spans.

Somehow, however, Kia pulled it off. Their Super Bowl ad may be the best we’ve seen this year, and it’s as bizarre as last year’s effort. We’ll let you be the judge, though – take a look at the video below, and tell us if it beats the efforts from Toyota, Volkswagen and Acura.

And just in case you want to verify that five hours of Adriana Lima waving a checkered flag is indeed too much of a good thing, here’s today’s extra special bonus video.



Volkswagen’s Super Bowl Spot Goes Long: Video 1
Feb
Posted by Kurt Ernst in Automotive, Kurt, Super Bowl Ads, video, Videos, Volkswagen on 02 1st, 2012

Volkswagen was one of the first automakers to release a teaser video for its upcoming Super Bowl ad, and we couldn’t see how dogs barking the Imperial March from Star Wars had anything to do with selling VWs. Sure, its Darth Vader spot was the unexpected hit of last year’s Super Bowl, but going back to the same well for inspiration two years in a row rarely works well.

The good news is that VW’s actual big game ad doesn’t feature dogs barking in harmony, and the Star Wars connection comes from out in left field. Yes, there’s a dog (who takes inspiration from the all new VW Turbo Beetle), and there’s even a scaled-down Darth Vader. We’re not sure if that works for two years in a row; in fact, we’re not even sure if the ad works at all.

It seems to us that VW spent a serious amount of money on licensing for licensing sake. Last year’s Star Wars tie-in was funny, since most of us could picture doing something similar when we were kids. This year the connection just isn’t there, and the whole intergalactic cantina scene really doesn’t add to the video.

Maybe we’ve just seen one too many Super Bowl car ads this year, and we need a fresh perspective. What’s your take? Does the latest VW ad work via some Jedi mind trick that we’re immune to, or is it something that not even Yoda himself could save?



It’s Toyota Versus Acura For The Super Bowl Ad Win: Video 31
Jan
Posted by Kurt Ernst in 2012 Toyota Camry, Acura, Acura NSX, Automotive, Kurt, Super Bowl Ads, TOYOTA, video on 01 31st, 2012

Jerry Seinfeld ponders the new Acura NSX

We haven’t been overly enthused by this year’s crop of Super Bowl ads, but then again we’re jaded moto-journalist types. It takes a lot to impress us, and partying vampires, singing dogs and re-hashed movies from the 1980s just won’t do the trick. If only an automaker could come up with something fresh and innovative, maybe we’d actually crack a smile (and admit to it).

Enter two ads that have rocketed to the top of our “must-see” Super Bowl viewing list. The first video, from Toyota, imagines a world where everything is reinvented to perfection, like (Toyota claims, anyway) the new Camry. In fairness, we haven’t driven the new Camry yet, so we can’t say how good it really is (although given the last car’s entertainment value, anything is a step up). If it’s as good as the world envisioned in Toyota’s Super Bowl spot, we’re definitely putting one in the garage. Just as soon as we order a new couch and some fresh curtains.

Acura is hawking a car that doesn’t even exist yet, its new NSX. That’s a good thing for a couple reasons: first, it puts the upcoming NSX on display to the general public, creating interest in both the car and the brand. Next, it reminds us that a successor to the beloved NSX really is on its way, even if it will be saddled with a hybrid drivetrain. We’re not anti-hybrid, mind you, we’re just anti-hybrid sports car.

We promise to keep an open mind until we get a chance to drive the new NSX, but sadly we’re not in a position to actually buy one. Taking delivery of the very first NSX will be quite an honor, and as Acura’s Super Bowl ad points out, there are several car guys vying to park the very first NSX in their own garage. We’d be willing to bet that the ad isn’t far removed from the truth, either.



Video: Audi’s Vampire Super Bowl Commercial Brings New S7 to the Party 27
Jan
Posted by Malcolm Hogan in audi, Audi S7, Automotive, Super Bowl Ads, Superbowl, Superbowl Commercial, video on 01 27th, 2012

Even if your favorite team didn’t make it to the Super Bowl this year, Audi continues to be a star among automotive enthusiasts- so at least WE have something to cheer about.  In probably one of the cleverest Super Bowl commercials to come from Audi, they demonstrate what happens when the all-new Audi S7 shows up to a party full of vampires.

Why wait for the Superbowl to see the action happen? Check out the new Audi Super Bowl XLVI commercial below as a continuation to the teaser that we posted yesterday. You are going to like this one, I guarantee it!



Audi’s Next Super Bowl Ad Teaser Jumps The Shark: Video 26
Jan
Posted by Kurt Ernst in audi, Automotive, Kurt, Super Bowl Ads, video on 01 26th, 2012

When it comes to Super Bowl advertising, we thought we’d seen it all. Last year, we had Kia giving us aliens, Mayans and even a dash of Poseidon, while Volkswagen shamelessly ripped off George Lucas (after paying him handsomely, we’re sure). This year, Kia has supermodel Adriana Lima, Chevy has a berserk college student, Lexus has a caged GS and Audi has… vampires.

I’d say the vampire meme is played out, but it’s way beyond played out. In fact, it’s played out, buried, dug up, killed with a stake through its heart and buried again. Then it’s dug up and cremated. Does anyone other than 16 year-old-girls and drug-addled goths even think about vampires these days? How many 16 year girls and goths do you think are in the market for a new Audi?

I get what Audi is trying to communicate: it’s headlights are unique and very bright. Bright enough to send vampires scurrying up trees for cover. If that’s all you have to pitch your high-end luxury cars, it doesn’t speak well for your engineers (or your marketing team).

We’re big fans of Audi, which is probably why we’re so critical of this ad (which, in fairness, we haven’t even seen yet). Why not play up your racing success, or emphasize the stunning good looks of your cars, or the quality of your interiors instead of going for played-out pop culture cliches?

At least Kia’s giving us a supermodel with a checkered flag.







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