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Mazda to Lease Out Electric Vehicles to Japanese Customers 25
Posted by Alex Ion in Automotive News, Building Block Strategy, electric drive, ev, Geneva Motor Show, Mazda, Mazda Demio, Minagi Concept, Skyactiv on 01 25th, 2011

Mazda has announced that they will develop an electric vehicle for the local government bodies and fleet customers in Japan. The vehicle is based on Mazda Demio and will be leased out to customers by spring 2012. Mazda’s intention is to collect feedback and user requirements about the electric drive technology. The EV to be leased out will have an estimated range of 200Km (124 miles)

The car is being launched as Mazda’s plans of “Building Block Strategy”, whereby efficient engines, lesser emissions and reduced weight are of great concern. This as an encouragement Mazda will gradually bring along technologies like regenerative breaking and hybrid systems to its vehicles.

Vehicles adopting Mazda’s eco-friendly SKYACTIVE technologies will arrive at markets this year; this would be a first stride towards a “Building Block Strategy”. Mazda has already stated that they would be introducing the Minagi Concept during the Geneva Motor Show; Minagi Concept largely incorporates the SKYACTIVE technologies.

Mazda will also focus its R&D on EVs specified for commuters.  Since internal combustion engines are for now irreplaceable, the company hopes to improve on this front as well. Mazda will work on eco-friendly technologies which will bring great driving pleasure along with increased environmental and safety performance.