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It’s Good To Be Bad – Jaguar Gets Bad in new 2014 F-Type Super Bowl Commercial 28
Posted by Malcolm Hogan in 2014 Jaguar F-Type, Auto Addiction, Automotive, Car Commercials, Commercial, Jaguar, Jaguar F-Type, Super Bowl, Super Bowl XLVIII, Superbowl Commercial, video on 01 28th, 2014


Jaguar is entering into the Super Bowl commercial realm spending the big bucks on this 1 minute slot featuring British actors (villains) and the all-new “Bad” F-Type Coupe. They are all obsessed by power, which the new F-Type has plenty of. Thoughts on this one?

2013 Dodge Dart Ad Shows How To Design An All-New Car: Video 10
Posted by Kurt Ernst in 2013 Dodge Dart, Automotive, Car Commercials, Dodge, Kurt, video on 07 10th, 2012

A design rendering of the 2013 Dodge Dart – Image: Chrysler

Think coming up with new cars is easy? Think again, especially when your company is headed by the notoriously-opinionated Sergio Marchionne, and especially when the car is as financially significant as the new Dodge Dart. Designing cars, the video tells us, takes countless hours of meetings, a calendar full of sleepless nights and enough coffee to float an aircraft carrier.

Get it right, and the end result is likely to be a home run product. We’re pretty confident in saying that about the 2013 Dodge Dart (despite the fact that we’ve yet to drive one), since it offers up reasonable performance, impressive fuel economy and an almost unbelievable starting price. The fact that it’s got a state of the art infotainment system and comes wrapped in sexy sheet metal won’t hurt sales one bit, either.

Given the commercials we’ve seen from other automakers lately, this spot (which will debut on national TV during tonight’s Major League Baseball All-Star Game) is truly a breath of fresh air, and we tip our caps to Chrysler for making us smile. Now, if they’d only put a Dart in our hands to evaluate, maybe we can tell you if the car is as good as the commercial, too.

Sport Is Back: 2013 Scion FR-S Commercial Debut 16
Posted by Malcolm Hogan in Automotive, Car Commercials, Commercial, Scion, Scion FR-S, video on 05 16th, 2012

The new Scion FR-S, along side of the Subaru BRZ, will be among the most affordable new rear-wheel-drive sports cars around. To demonstrate the sportiness that can be had for just over 24 grand, Scion has released its new FR-S commercial reiterating how the ‘Sport Is Back’.

All together, the new 2013 Scion FR-S commercial seems to be well thought-out and enthusiast driven. Even the drift action will raise the eyebrows of non-carbuffs who may cultivate a desire within them to check out the most exciting thing to hit a Toyota/Scion dealership showroom in a very long time.

The new 2013 Scion FR-S will officially go on sale June 1st with a starting MSRP of $24,930.

Australians Have The Best Car Commercials: Video 7
Posted by Kurt Ernst in Automotive, Car Commercials, Ford, Ford EcoBoost, Kurt, video on 05 7th, 2012

We’ll warn you in advance: if you’re squeamish, you probably don’t want to watch the video below, especially right after lunch. If the thought of car-on-frog violence doesn’t disturb you, the video below (found on Autoblog) is a well-played ad for the new Australian Ford Falcon EcoBoost, which is a front-engine, rear-drive family of full-size cars that we don’t get to see on this side of the planet.

And before we get spam-bombed by PETA, let us just say that no actual cane toads (much less talking cane toads) were harmed in the filming of this commercial. We don’t condone running over wildlife, even if it is considered a nuisance that poses a threat to other wildlife in your part of the world. Get past the exploding toad, and there’s a valuable lesson to be learned here: never underestimate your opponent, especially when you’re distracted by a friend licking secretions from his parotoid gland.

Chevrolet Kicks Off Early With “Chevy Happy Grad” Superbowl XLVI Commercial 20
Posted by Darryl in Automotive, Car Commercials, Chevrolet, Commerical, Superbowl, Superbowl Commercial, Superbowl XLVI, video on 01 20th, 2012

Chevrolet is getting into the Superbowl commercial action by continuing their “Chevy Runs Deep” campaign. The Superbowl XLVI commercial, officially released yesterday, is rather clever and came about from a Chevrolet Route 66 film submission by 26-year old Long Island resident Zach Borst. The Chevy Superbowl commercial will air gameday and is shown in its full glory below for your enjoyment. I must say, it is excellent! Enjoy.

New Mercedes Ad Proves Germans Have A (Warped) Sense Of Humor: Video 6
Posted by Kurt Ernst in 2013 Mercedes-Benz B-Class, Automotive, Car Commercials, Kurt, Mercedes Benz, video, Videos on 01 6th, 2012

The 2013 Mercedes-Benz B-Class.

The upcoming Mercedes-Benz B-Class hatchback may be best described as the “VolksBenz.” Not that Volkswagen had anything to do with the car (it didn’t), but the new B-Class is meant to be a “People’s Benz,” a car for the masses. No, it won’t be priced along the same lines as a VW Golf, but as Mercedes’ new “gateway to the brand” vehicle, it will be more affordable than anything else with a three-pointed star. You’ll be able to snap up a B-Class of your own this fall, but we wouldn’t recommend tossing the keys to your parents.

If you think Germans lack a sense of humor, watch the surprisingly racy video ad for the upcoming B-Class below. Sure, you’ll want to wash your brain out with soap afterwards, but let’s be honest here: you really don’t believe that a stork dropped you down the chimney of your parent’s house, do you?

Video: We Wonder If THIS Car Ad Will Make Prime Time 17
Posted by Kurt Ernst in 2012 Fiat 500 Abarth, Automotive, Car Commercials, Fiat, Kurt, Videos on 11 17th, 2011

The purpose of a car advertisement is to stir emotion, and to get the watcher aware of a particular product. The best ads convince you that you’re missing something, and that your life won’t be complete until you drive (or better yet, buy) a particular make and model. Based on that criteria, I’d put this ad in the “Top 10 Car Ads Of All Time” category.

We wonder if this is going to make it to prime-time TV, especially here in the Bible Belt. It’s racy, it’s chock full of sexual overtones and there’s cleavage in it, which makes it wholly unsuitable for the sensitive American viewing public. If it featured violence, explosions, death and mayhem, on the other hand, it would be perfectly acceptable family viewing.

We don’t speak Italian, so we have no idea what the actress in the ad is saying. She could be reading the assembly instructions for Ikea furniture, but that wouldn’t change our desire to take the, um, car for a nice, long test drive. Several test drives, as a matter of fact.

How Well Does The BMW 1 Series M Handle? 9
Posted by Kurt Ernst in Automotive, BMW, BMW 1 Series M, Car Commercials, Kurt, video on 06 9th, 2011

In my driving instructor days, we usually ran an exercise teaching clients the basics of threshold braking (this was, after all, in the days before anti-lock brakes). I’d set up a braking chute, marked by cones spaced seven feet apart; that’s narrower than a standard traffic lane, but still significantly wider than most cars. What did I learn? At sixty miles per hour, even experienced drivers had a hard time judging the width of the braking chute, resulting in cones launch deep into the rattlesnake-infested infield. Good times, good times.

That makes the video below all the more impressive, if it’s real. You can’t judge the driver’s speed well, since there’s really no reference points, but trust me – he’s hauling ass. If he’s really got the talent to thread the needle through concrete walls in a crossed-up 1 Series M at warp speed, my hat is indeed off to him. Is it real or is it CGI? Watch the video below and tell me what you think.

Source: BMW Canada YouTube Channel

Mercedes-Benz Explains Male Psychology 2
Posted by Kurt Ernst in Automotive, Car Commercials, Kurt, Mercedes Benz, Mercedes-Benz C63 AMG Coupe, video on 06 2nd, 2011

I don’t often post car commercials, because most are either irrelevant, boring or simply not humorous in any way, shape or form. The latest ad for Mercedes-Benz’s C63 AMG Coupe is different, because it explains the male psyche better than anything else I’ve ever seen. Actually, it explains the gear head psyche better than anything else I’ve seen, because I’m sure there are plenty of women drivers out there who’d be thinking the same thing. Personally, I’ve taken vacations with my wife based on the roads between point A and point B, so I have no trouble identifying with the guy in the video below (even if I don’t drive a C63 AMG).

Source: YouTube

Nissan Shows You What A Gas Powered World Would Look Like 1
Posted by Kurt Ernst in Automotive, Car Commercials, Chevy Volt, Kurt, nissan, Nissan Leaf, video on 06 1st, 2011

The electric car wars between Nissan and Chevy are starting to heat up, as evidenced by Nissan latest video, which begs the question, “what if everything ran on gas?” The video is amusing, complete with scenes of a smoke belching alarm clock, a two stroke hair dryer and an office gasoline dispenser to top off your laptop. There’s the requisite amount of choking on exhaust fumes, and even a greasy computer and mouse to remind us that gas is dirty, and that we should feel guilty for using it to destroy the environment. Watch the controversial video below.

Maybe a better question to ask is “what if everything in the video had the same indeterminate battery life as the Leaf?” How would you like to own an alarm clock that occasionally ran out of battery power on hot or cold days, before it woke you up? Wouldn’t a computer that ran out of power every 5,000 to 7,000 keystrokes be fun, especially if it died while you were mid-spreadsheet? And let’s not forget the joys of forgetting to recharge your microwave, forcing you to cook that pot pie in the oven and wait half an hour to eat (assuming you remembered to recharge your oven, that is).

As for the whole “clean versus dirty” argument, let’s be clear about one thing: very little electricity in the United States is produced by “clean” methods such as wind power or hydroelectric generation. Your “environmentally friendly” EV is really powered by coal, or oil, or even trash in some municipalities. Maybe it’s nuclear powered, which begs the question of what happens to fuel rods when they’re used up? Would you want them buried in your backyard, or even the next town over?

As I see it, Nissan is living in a glass house, and this video is their attempt at throwing stones. Nothing good ever comes out of that.

Lenny Kravitz Pitches… The Jeep Wrangler? 16
Posted by Kurt Ernst in Automotive, Car Commercials, Jeep, Jeep Wrangler, Lenny Kravitz, video on 05 16th, 2011

Lenny Kravitz, outdoorsman.

Not too long ago, Lenny Kravitz was cutting-edge cool. His music spanned the gap between rock, soul, funk and reggae, and Kravitz was a master at being in just the right place at just the right time. Over his career he’s racked up four Grammys (out of seven nominations), a few MTV and VH1 awards, appeared in four films and released eight CDs. He’s touring with U2 this summer, and he’s also working with Chrysler to pitch the Jeep Wrangler. Watch the video starring Kravitz and the Jeep Wrangler below.

As odd as it was to see Eminem behind the wheel of a Chrysler 200, I’ve got to admit it’s even stranger to see Kravitz off-roading in a Wrangler Sahara Unlimited. First, there’s his clothes: he may be dressed for a GQ photo shoot, but those boots won’t help much when you have to step out into knee-deep mud to attach a winch cable to your tow hook. Of course Kravitz probably has a staff of assistants to wade through mud for him, but doesn’t that negate the whole off-road-adventure thing?

On the other hand, it’s fun to speculate what celebs Chrysler will call on next. I say that we’ll see Lindsay Lohan hawking the Chrysler Town and Country minivan (“Featuring plenty of room to pass out in the back seat”) and perhaps James May, Captain Slow himself, pitching the Challenger 392 (“Even I can go fast in this”).

These Are Audi Commercials? 2
Posted by Kurt Ernst in audi, Automotive, Car Ads, Car Commercials, Super Bowl, Superbowl Commercial, video on 02 2nd, 2011

Startled Smarters, disturbed by a man's affection for his armadillo.

Audi is going head-to-head with Mercedes-Benz in their latest commercials. First they gave us the “Goodnight” TV spot, which mocked Mercedes owners as old and stodgy, more concerned with image than with content. Their latest ads take that message one step farther, occasionally crossing the line of what most Audi customers would consider to be good taste. The best part? These videos are just teasers for the actual ads, which will air during the Superbowl. I dare you to watch them and not smile, although I’ll warn you that they contain some graphic content. In the first, entitled “Startled Smart” (a spoof of the “Scared Straight” concept), high risk youth get a picture of life inside a luxury prison. If you don’t want to see a man kiss a stuffed armadillo, and if implied caviar-jar-licking or cheese fondling puts you off, look elsewhere.

The first video is amusing, but the second is laugh out loud funny. Kenny G plays the head of riot suppression inside a luxury prison, where he pitches his platinum CD entitled “Prison Sax”, complete with songs like “3 1/2 Minute Hug” and “You Scratch My Back, I’ll Scratch Yours”. Just in case the thinly veiled references to hot, sweaty man-on-man sex weren’t enough to take the ad over the top of good taste, Kenny G actually gets to say “If anybody calls me Kenny Z around here, I’ll f**k them up.”

Audi Disses Mercedes In New Superbowl Ad 14
Posted by Otto in audi, Audi A8, Automotive, Car Commercials, Commercial, Mercedes Benz, Super Bowl, video on 01 14th, 2011

If you like things boring and old school, live in a mansion and throw elaborate dinners where no one eats anything, you should buy a Mercedes-Benz S63 AMG. If you still have enough income to tip your mailman in hundred dollar bills, but are younger and hipper than the “old money” crowd in the video, you should buy an Audi A8. At least that’s the message I’m getting from Audi of America’s latest video, which hits television this weekend. The ad will also run during the AFC and NFC Championship games, as well as during the Super Bowl. Read on to watch the video.

I’ve always liked Audi’s A8, and I commend them for breaking with tradition and pioneering the used of aluminum body panels in a production car. The new one looks nice enough, but I wouldn’t call it a breakthrough in design or technology. At a starting price of $78,050, you need to have serious income before leasing or buying one seems like a sensible thing to do (unless you’re Tom Brady of the New England Patriots, in which case you need to use the word “Audi” in a sentence to get one gratis). On the other hand, the A8 costs a little more than half of what the S63 AMG in the video goes for, so maybe that’s the price of sensible luxury these days. Of course you could always buy a Hyundai Equus, which stickers at $20,000 less than the Audi, and throw one hell of a party. Not that I’d know this first hand, but I suspect that twenty large buys a lot of recreational pharmaceuticals and, um, professional female companionship.

Source: Straighline