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Volkswagen “Gets Happy” With New Beetle Super Bowl XLVII Commercial: Video 28
Jan
Posted by Darryl in Automotive, Editorial, Super Bowl, Super Bowl Ads, Superbowl Commercial, video, Volkswagen, Volkswagen Beetle on 01 28th, 2013
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With Automotive manufacturers now making up nearly a majority of Super Bowl commercials, there is no shortage of laughs and complete silliness when it comes to marketing their latest and greatest automobile. Thanks to Volkswagen, there is just one more ‘off the scale’ Super Bowl commercial to get all giddy about in the new “Get Happy” VW Game-Day commercial featuring the all-new Beetle below. Though you may not fully understand the commercial at first, it will surely get your attention while you are enjoying the big game come this Sunday.



Volkswagen “Gets Happy” With New Beetle Super Bowl XLVII Commercial: Video 28
Jan
Posted by Darryl in Automotive, Editorial, Super Bowl, Super Bowl Ads, Superbowl Commercial, video, Volkswagen, Volkswagen Beetle on 01 28th, 2013
vw-super-bowl-commercial-beetle

vw-super-bowl-commercial-beetle

With Automotive manufacturers now making up nearly a majority of Super Bowl commercials, there is no shortage of laughs and complete silliness when it comes to marketing their latest and greatest automobile. Thanks to Volkswagen, there is just one more ‘off the scale’ Super Bowl commercial to get all giddy about in the new “Get Happy” VW Game-Day commercial featuring the all-new Beetle below. Though you may not fully understand the commercial at first, it will surely get your attention while you are enjoying the big game come this Sunday.



Volkswagen Beetle R Concept Revealed at Frankfurt Motor Show 14
Sep
Posted by Malcolm Hogan in 2011 Frankfurt Motor Show, 2012 Volkswagen Beetle, auto show, Automotive, Concept Vehicle, Frankfurt-Motor-Show, News, Volkswagen, Volkswagen Beetle, Volkswagen Beetle R Concept on 09 14th, 2011

Could a man be proud to drive the new Volkswagen Beetle R Concept? From the new aggressive front fascia and 20-inch alloy wheels to the integrated rear diffuser and four-tailpipe exhaust, the new VW Beetle R Concept looks to be a mean machine.

Let’s be honest for a minute, the latest outgoing generation of the Beetle proved to appeal more-so to the female crowd. The Beetle still had its fair share of guys that proudly drove the latest iteration of a truly classic German automobile. With the introduction of an aggressively styled VW Beetle R Concept at the Frankfurt Motor Show this week, it begs to gain some interest from male automotive enthusiasts. Not to mention, the new Beetle R Concept is powered by a 2.0-liter turbocharged TSI 4-cylinder hinted to have similar performance numbers of the Golf R and Scirocco R which are currently unavailable in the states.

Inside of the VW Beetle R Concept are Nappa leather upholstered deep bucket sport seats. The gauge cluster gets special R-specific treatment as well as its integrated auxiliary gauges.

So far there is no word on VW bringing the VW Beetle R Concept, dubbed “The Beetle as a sports car”, to the states as a production model. We suspect the Beetle R would have a better chance on making it across the pond into the hands of American automotive enthusiasts than the Golf R and Scirocco R ever did.

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Hit up the current press release on the new Volkswagen Beetle R Concept appearing at the Frankfurt Motor Show below.

Volkswagen Beetle R Concept car press release

The Beetle as sports car:

World debut of the design study Beetle R Concept

Beetle R Concept has customised front and rear sections and 20-inch wheels
Sport seat system of Beetle R Concept is upholstered in luxurious Nappa leather
Wolfsburg / Frankfurt, September 2011. At Volkswagen, the letter “R” as an added identifier promises top-notch performance. Currently, this claim is being validated with turbo pressure by the Golf R (199 kW / 270 PS) and Scirocco R (195 kW / 265 PS). In a world debut at the IAA, Volkswagen is now showing a third variation of this sporty theme: the Beetle R Concept. It is based on the 21st Century Beetle. Like the Golf R and Scirocco R, the R version of the Beetle was also created at Volkswagen subsidiary Volkswagen R GmbH located near to Wolfsburg. The Beetle R Concept is still a design study. Those who are familiar with the Beetle 2.0 TSI (147 kW / 200 PS) know the dynamic potential of this new car. As an “R”, the Beetle could demonstrate a performance potential similar to that of the Golf R and Scirocco R.

Exterior with 20-inch wheels

Visually, the Beetle R Concept, painted in “Serious Grey”, offers a glimpse of what a production version might look like. Outside, the concept is equipped with 20-inch “Talladega” alloy wheels – the same design used on the Golf R and Scirocco R. However, 18- and 19-inch wheels are mounted on those cars. Easy to spot on the Beetle’s wheels, which feature 5 triple spokes, are the blue brake callipers in R design.

Newly sculpted bumpers are wider

Designers completely redesigned the front and rear bumpers that were widened by 30 mm. In front, the bumper module practically consists of 3 air intakes, which are styled in contrasting “Black High Gloss”. The middle air intake supplies the engine with oxygen, while the outer two contribute to cooling the brakes. The front spoiler, also painted in “Black High Gloss”, is designed as a flat splitter (with a chrome strip); splitters of this kind are typically used in motorsport. To maintain temperature regulation of the engine within an optimal range, even under extreme conditions, ventilation slots are found on the right and left sides of the engine bonnet.

The rear bumper also has air slots – air exhaust vents – that are integrated in the aerodynamic concept of the Beetle R Concept. There is also a diffuser that is integrated in the lower bumper area. Together with the rear spoiler – which is significantly larger than the production models with up to 200 PS in power – and its black trailing edge, ideal downforce values are attained at the rear axle. A visual and acoustic highlight is the exhaust system with its 2 sets of dual chrome tailpipes.

On each side, the bumpers transition into the free-standing wings; they were also widened: 15 mm per side. The side sills are styled in “Black High Gloss”; a high-end chrome trim strip is incorporated here. Also painted in “Black High Gloss” are the roof, the upper part of the bootlid connecting to it, the door mirror housings and door handles.

Interior with Nappa leather sport seat system

As is usual on R models, the interior also makes a customised and sporty impression. In the front, the driver and passenger sit in motorsport shell seats with what are referred to as Ergopads made of gray nubuck leather. The seats are upholstered in black Nappa leather. Embossed on the seats is the R logo. The seat seams and piping are in the colour “Space Blue”.
The contrast colour “Black High Gloss” that was already used on the exterior is used in the interior as well, such as for dashboard accents and decorative elements around the gear shift grip. Interior designers also styled the instruments to be R-specific. The central instrument cluster (tachometer in the middle, in the style of a sports car) and the auxiliary instruments laid out above the centre console are both modified here. The door sill plates are upgraded with the R logo. Meanwhile, brushed aluminium is used for all pedal caps. Matching the seats with their blue piping are the fabric floor mats with their blue-black double borders.

Source: Volkswagen



2012 VW Beetle Priced 7
Jun
Posted by Kurt Ernst in 2012 VW Beetle, Automotive, Kurt, News, Volkswagen, Volkswagen Beetle on 06 7th, 2011

The 2012 VW Beetle. Image: Volkswagen

Like the retro shape of the newly redesigned VW Beetle? Chances are good you’ll like the pricing as well, since the new car starts off just a few hundred dollars more than the car it replaces. Starting price on a 2010 VW Beetle was $18,690, while the starting price for the 2012 Beetle gets a bump to $18,995. There’s a variety of Beetle models to choose from as well, starting with the aforementioned $18,995 2.5L, which gets you VW’s 2.5-liter, five-cylinder engine (good for 170 horsepower), a five-speed manual transmission, 17 inch alloy wheels, a leather-wrapped steering wheel and an eight-speaker audio system with an aux-in for portable music players.

For those of us who like to drive, VW is offering up the 2.0L TSI at a starting price of $23,395. That gets you a turbocharged 2.0-liter four-cylinder engine, good for 200 horsepower, hooked to a six-speed manual transmission. If you prefer the convenience of an automatic but still like to drive, VW’s DSG dual-clutch “manual automatic” transmission is an available option. In addition to the standard features of the 2.5L, the 2.0L TSI gives you Bluetooth connectivity, iPod connectivity, three-color ambient lighting, bigger brakes with painted calipers, sport seats, 18 inch alloy wheels, a rear spoiler, foglights, additional gauges and alloy pedals.

Later in the year, VW will introduce a TDI variant of the new Beetle. Pricing hasn’t been set for the TDI version just yet, but based on the price gap between the entry-level Jetta and its TDI counterpart, expect the TDI Beetle to start at around $25,995.

Press Release

THE ICONIC VOLKWAGEN BEETLE HITS THE MARKET WITH A BASE PRICE OF JUST $18,995

The highly customizable Beetle offers German craftsmanship and sophistication and a sporty new attitude

  • Powerful, Efficient 2.5L and 2.0 TSI® Turbocharged Engines at Launch
  • Forthcoming TDI® Clean Diesel Model Will Offer an Estimated 40 mpg Highway
  • Longer, Lower, and Wider than the Previous Beetle
  • Sporty Features Include 19-inch wheels, Performance-Handling Packages, and Sport Seats
  • Available Premium Features include Bluetooth® technology, Slide and Tilt Panoramic Roof, Fender® Premium Audio System, Keyless Access with push- button start, leather seating surfaces, and BI-XENON Headlights and LED Daytime Running Lights
  • No-Charge, Three-Year/36,000-Mile Carefree Maintenance® Program

Herndon, VA Volkswagen of America, Inc. today announced pricing for the 21st Century Beetle, the third generation of the classic people’s car. The new Beetle will start at just $18,995, offering an agile, driver-oriented coupe that respects the Beetle’s past yet looks to the future.

The 21st Century Beetle is an automotive icon reinvented, a nod to the heritage and character of Volkswagen and our remarkable history, said Jonathan Browning, President and CEO, Volkswagen Group of America, Inc. This new interpretation of the original Beetle holds true to the traditional spirit of the car, with all the benefits of modern technologies and efficiencies.

The 2.5L model, which has a starting MSRP of $18,995, has a 170-horsepower in-line five-cylinder engine and offers fuel economy that is improved by up to 10 percent over past 2.5L models. When outfitted with the five-speed manual transmission, the mileage is estimated at 22 mpg city and 31 mpg highway. The optional six-speed automatic offers EPA fuel economy ratings of 22 mpg city and 29 mpg highway.

The 2.5L comes standard with a split folding rear seat, aux-in for portable audio players, a leather steering wheel, unique and customizable17-inch alloy wheels, and an eight-speaker audio system. Desirable options include a kaeferfach additional glovebox that is similar to that of the original Beetle, Bluetooth® technology, iPod® connectivity, heated front seats, three-color interior ambient lighting, and leatherette seating surfaces.

The sportiest model the 2.0L TSI will have a starting MSRP of $23,395. This model uses Volkswagen’s critically acclaimed 2.0-liter in-line four-cylinder turbocharged engine that produces 200 horsepower and 207 lb-ft of torque. As well as providing sparkling performance, the four-cylinder engine with automatic transmission offers an EPA fuel economy rating of 30 mpg on the highway and 22 mpg city.

The 2.0L has a standard six-speed manual transmission, with the option of Volkswagen’s DSG© dual-clutch automatic transmission. It takes the standard equipment found on the 2.5L and adds Bluetooth® technology, iPod® connectivity, three-color ambient lighting, larger brakes with red calipers, a kaeferfach additional glovebox that is similar to that of the original Beetle, sport seating surfaces, 18-inch alloy wheels, a rear spoiler, foglights, three additional gauges on the dashboard, and alloy pedals.

In 2012, a TDI Clean Diesel model will become available, powered by Volkswagen’s highly efficient 2.0-liter turbocharged four-cylinder diesel engine that produces 140 horsepower and 236 lb-ft of torque. This will be the most fuel-efficient Beetle ever, with an expected highway estimate of 40 mpg.

The 2012 Beetle features sportier, more dynamic, and bolder styling than the previous model. It is also 3.3 inches wider, 6.0 inches longer, and 0.5 inches lower, giving the car a more muscular appearance that has a broad appeal. The Beetle will be available in three trim lines, some of which include the transparent, panoramic tilt/slide glass sunroof that is 80 percent longer than on the previous model.

The Beetle comes standard with the RCD 310 sound system with eight speakers; an optional premium VIII audio system features a CD changer, interface for SD cards, and a touchscreen. The Beetle will also offer concert-quality sound with an available Fender® Premium Audio System, designed exclusively for Volkswagen. In a partnership that combines quality automotive engineering and quality sound engineering, Volkswagen and Fender have teamed up to bring the raw emotion of live music to the driving experience.

The Beetle includes Volkswagen’s advanced Intelligent Crash Response System that shuts off the fuel pump, unlocks the doors, and switches on the hazard lights if the car is involved in some types of collisions. The Beetle is also covered under the no-charge, 3-year/36,000-mile scheduled Carefree Maintenance® Program.

About Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Eos, Golf, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg and Routan through approximately 600 independent U.S. dealers. All 2011 Volkswagen models come standard-equipped with Electronic Stability Control. This is important because the National Highway Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at www.vw.com or media.vw.com to learn more.

Source: Volkswagen



2012 Volkswagen Beetle: The Sportiest, Most Fuel-Efficient Beetle Ever Debuts 18
Apr
Posted by Darryl in 2012 Volkswagen Beetle, Automotive, featured, News, Volkswagen, Volkswagen Beetle on 04 18th, 2011

It is no denying that the Volkswagen Beetle is one of the most recognizable and highest selling vehicles still on the road. The VW Beetle, an automotive icon, was first introduced in 1938 with a design that was different from everything else on the road receiving its fair share of criticism. Today that icon is reinvented once again carrying a respected tradition in the automotive industry.

Most of us remember when the “New Beetle” was introduced in 1998 to rekindle a historic automobile named after an insect. It was a success in modernizing and captivating potential buyers and those who will always recognize the Beetle as a historic staple in the automotive world. With over 22.5 million units built to date, the Beetle is the longest running and most manufactured car of a specific platform in the world.

The new 2012 Volkswagen Beetle is totally redesigned. Incorporating today’s technology and fuel-efficiency, the 2012 Beetle is the best modern interpretation of the ‘Bug’. For 2012, Volkswagen has made the Beetle sportier and more fuel efficient and at the same time making it more appealing to the masses. Slated to go on sale late this year in the USA, the 2012 VW Beetle will sport three different powerplants. A 2.5-liter 5-cylinder 170hp/177 foot-pounds of torque will power the entry level Beetle. An optional 2.0-liter TDI diesel engine will have 140hp/236 foot-pounds of torque. The top of the line Beetle will have 200 horsepower and 207 foot-pounds of torque to play with from a 2.0-liter TSI engine.

A XDS cross differential (limited-slip) system will be standard on the 2.0-liter TSI models helping to transfer extra torque to the wheel(s) with the most traction. Transmission choices will include a 5-speed manual or optional 6-speed automatic on 2.5L models. Volkswagen’s acclaimed DSG® 6-speed dual-clutch transmission will be offered on the TDI Clean Diesel and 2.0L TSI turbocharged gasoline models, while a 6-speed manual will come standard.

The 2012 Beetle 2.0L TDI Clean Diesel is the most fuel-efficient Beetle ever. While meeting alll U.S. emission limits, the diesel engine will offers a manufacturer mpg estimate of 40 mpg highway and 29 mpg city.

Fuel economy values are also improved up to 10 percent over prior 2.5L five cylinder engine models. Mated to a 5-speed manual transmission, it offers manufacturer estimates of 22 mpg city and 31 mpg highway. The optional 6-speed automatic offers manufacturer estimates of 22 mpg city, 29 mpg highway. The five cylinder engine produces 170 hp and 177 lb.-ft of torque.

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View the full 2012 Volkswagen Beetle Press Release below for additional information and specs.

VOLKSWAGEN DEBUTS THE SPORTIEST, MOST FUEL-EFFICIENT BEETLE EVER

Automotive Icon Gets a Major 21st Century Update

Wolfsburg / Shanghai / Berlin / New York – When the first Beetle rolled off the production line, it was called simply the Volkswagen — “the people’s car” — but its distinctive shape inspired nicknames across the globe: Beetle, Käfer, Vocho, Coccinelle, Fusca, Maggiolino or 甲壳虫! In total, 21.5 million cars were sold.

More than 60 years later, in 1998, the “New Beetle” rekindled the spirit and imagination of the original to a new generation of Volkswagen owners. The second generation version sparked another round of uplifting and joyous enthusiasm known as Beetle Mania.

Today, the Beetle opens a new chapter in its remarkable story. The third generation of the internationally beloved Beetle is celebrating a transcontinental world debut simultaneously in Shanghai, Berlin and New York.

Updating an icon

Only someone who knows and respects the Beetle’s heritage could produce a new generation of this storied vehicle. The task for Volkswagen engineers was clear. They had to develop a modern interpretation of the Beetle, with all the benefits of today’s technologies and efficiencies, and the driving characteristics that define the Volkswagen brand. The result had to remain affordable and stay true to the Beetle’s spirit and great heritage.

The design of the new Beetle presented another challenge. How does one reinvent a look that is so recognizable and unique? Volkswagen Group Design Chief Walter de Silva and Volkswagen Brand Design Chief, Klaus Bischoff, welcomed the task and set an ambitious objective: “Design a new original!”

The designers wanted to develop the new car around the earliest Beetle profile rather than the 1998 New Beetle. They wanted a car that respects the past but looks toward the future. And that is what they created.

Exterior

The 2012 Beetle is an automotive icon reinvented. Placing the original Beetle and the 21st Century Beetle next to one another, it’s clear that the lines of the rear sections are nearly identical, but the overall look is bolder and more dynamic. The Beetle also breaks free of the design geometry defined by three semi-circles (front wing, rear wing, domed roof above it).

“The Beetle is now characterized by a clean, self-confident and dominant sportiness. The car not only has a lower profile; it is also substantially wider, the front hood is longer, the front windshield is shifted further back and has a much steeper incline. All of this creates a new dynamism,” explains Klaus Bischoff.

The 2012 Beetle is 71.2 inches wide (3.3 inches wider), 58.5 inches tall (.5 inches lower) and 168.4 inches long (6 inches longer). The new focal point is the C-pillar. The development team also increased the car’s track widths and wheelbase. All of this gives the Beetle a powerful appearance with muscular tension.

Another feature is the rear spoiler that is integrated into the design (standard on 2.0L TSI engines with 200 hp). The top surface of the rear spoiler is black, while the underside is painted in body color.

The Beetle is sportier, offering both turbo-charged TDI® Clean Diesel and turbo-charged gasoline engines, in addition to dual exhaust, performance-handling packages, 19-inch wheels, sport seats and new, sleeker styling. Volkswagen will offer a panoramic roof, a range of audio options, including the Fender® Premium Audio System, and a customization program for the 2012 Beetle with a large number of personalization options, including a wide variety of colors and wraps along with an annual theme model.

Interior

The 21st Century Beetle offers an agile, driver-oriented coupe experience with a quality of materials that goes beyond all class limits. The car’s styling, ergonomics and quality interact to create a new, friendly car with a highly individual nature.

The shape and use of color in the painted or carbon-look dashboards harkens back to the design of the first Beetle.

Three round instrument gauges are arranged in front of the driver (tachometer, speedometer, fuel gauge) providing all key information at a glance. A multifunction display is integrated in the speedometer in middle position. The steering wheel is specially designed with optional painted accents in the spokes depending on the equipment line.

Framed by two air vents, the selected audio/navigation system is optimally located in the driver’s visual field on the dashboard. Within easy reach, climate controls are situated just below.

Similar to the original Beetle, the new car has an extra glove box integrated into the dash. The lid folds upward, while the standard glove box opens downward. Another classic feature: the optional auxiliary instruments above the selected audio/navigation system: oil temperature, clock with stopwatch function and boost pressure gauge.

The “cathedral ceiling” dome roof of the New Beetle has been replaced with a sleek and sporty roofline. Front and rear passenger headroom remains plentiful. In the rear seating area, the longer roof section results in more space. The trunk is significantly larger, offering 10.9 cubic feet of space. A split-folding rear seat and a wide opening trunk lid ease loading and unloading.

Engine and Transmission

The 2012 Beetle will offer three engines: the 2.5L gasoline five cylinder, the 2.0L TDI® Clean Diesel and the 2.0L TSI® turbocharged gasoline engine. Transmission choices will include a 5-speed manual or optional 6-speed automatic on 2.5L models. Volkswagen’s acclaimed DSG® 6-speed dual-clutch transmission will be offered on the TDI Clean Diesel and 2.0L TSI turbocharged gasoline models, while a 6-speed manual will come standard.

The 2012 Beetle 2.0L TDI Clean Diesel is the most fuel-efficient Beetle ever. The quiet, four cylinder 2.0L TDI Clean Diesel engine produces 140 hp and 236 lb.-ft of torque. It meets all U.S. emission limits and offers manufacturer estimates of 40 mpg highway, 29 mpg city, and 33 mpg combined.

Fuel economy values are also improved up to 10 percent over prior 2.5L five cylinder engine models. Mated to a 5-speed manual transmission, it offers manufacturer estimates of 22 mpg city and 31 mpg highway. The optional 6-speed automatic offers manufacturer estimates of 22 mpg city, 29 mpg highway. The five cylinder engine produces 170 hp and 177 lb.-ft of torque.

The Beetle 2.0L TSI is the sportiest model offered. With 200 hp and 207 lb.-ft of torque, power delivery will remain smooth and direct across the rpm range. The four cylinder turbo engine is estimated to provide 30 mpg highway fuel economy. To ensure that power is applied properly in challenging conditions, the 2.0L TSI model features the XDS® cross differential (limited-slip) system. The system electronically monitors input from various wheel sensors and, in the event of slippage, transfers extra torque to the wheel or wheels with the most traction.

Premium Features

The 2012 Volkswagen Beetle will be available in two trim lines “Design” and “Sport.” Each has a unique character. The Beetle can also be customized with a wide choice of optional features. Key features include:

Radio-CD and radio-navigation systems. Standard in the Beetle is the RCD 310 sound system with 8 speakers (includes dual tuner). The premium VIII top audio system is the RCD 510 with integrated CD changer, interface for SD cards and touchscreen. For the first time ever, navigation will be offered in the Beetle, with the RNS 315 featuring a 5-inch touchscreen, CD player and SD card slot.

Panoramic roof. The transparent, panoramic tilt/slide glass sunroof is 80 percent larger than on the previous model. The insulating glass blocks 99 percent of UV radiation and 92 percent of heat energy.

Fender Premium Audio System. The 2012 Beetle will also offer concert quality sound with an optional Fender Premium Audio System equipped with an additional subwoofer and 400 watts of output power. Embedded in the vehicle design is proprietary Panasonic® speaker technology. The system covers the cabin with directional sound from front door speakers that generate imaging beyond the capabilities of traditional speaker designs. It cuts through the noise and other distractions with front dual voice coil speakers, with extended range for all musical genres. Those choosing this sound system also receive adjustable interior ambiance lighting.

Keyless Access. Volkswagen’s automatic keyless entry and starting system, which allows the driver to operate without a door or ignition key,is appearing for the first time in the Beetle. When one of the front door handles is touched, the system detects access authorization from a transmitter, then unlocks the Beetle and starts the engine with the push of a button.

BI-XENONTM headlights and LED daytime running lights. For the first time, the Beetle will be offered with Bi-xenon headlights. These will be available on future Beetle models, framing the xenon module on the outer perimeters of the headlights and serving as the daytime running lights and parking lights.

Safety

The 2012 Beetle features both active and passive safety. It includes Volkswagen’s advanced Intelligent Crash Response System, which initiates automatic safety protection in some types of collisions — the electrical supply to the fuel pump is shut off, the doors unlock and the hazard lights switch on. Electronic Stability Control (ESC) is standard, as are driver and front passenger airbags and Side Curtain Protection® airbags in front and rear.

The 21st Century Beetle is also covered under the no-charge Carefree Maintenance Program. All scheduled maintenance is covered for the length of the New Vehicle Warranty – three years or 36,000 miles, whichever occurs first. Additionally, all current Volkswagen vehicles use synthetic oil, which, when combined with state-of-the-art German engineering, eliminates the need for a 5,000 mile oil change, and allows owners to go farther between scheduled oil changes.

Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. VWoA sells the Eos, Golf, GTI, Jetta, Jetta SportWagen, CC, Tiguan, Touareg and Routan through approximately 600 independent U.S. dealers. All 2011 Volkswagen vehicles come standard-equipped with Electronic Stability Control (ESC). This is important because the National Highway Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at www.vw.com to learn more.

Key facts summary:

Name: The Beetle
World debut: April 18, 2011
Market launch, North America: September / October 2011
Market launch, Europe: October / November 2011
Market launch, Asia: February 2012
Equipment lines: “Design” and “Sport”
Engine specifications: 2.5L 5-cylinder (170hp/177lbs.-ft); 2.0L TDI (140hp/236lbs.-ft); 2.0L TSI (200 hp/207 lbs.-ft)
All US engines fulfil BIN5 / ULEV PZEV
Fuel economy (combined) USA:
33 mpg* (2.0 TDI® Clean Diesel) [Manufacturer’s estimate. EPA estimates not available at time of publication.]
Designers: Walter de Silva (Group), Klaus Bischoff (Brand), Exterior: Marc Lichte (team leader), Cris Lesmana, Nisan Kucam. Interior: Tomasz Bachorski (team leader), Ingo Brückmann. Colour and trim: Oona Scheepers (team leader), Susanne Gerken
Exterior dimensions: 168.4 in. Length; 72.1 in. Width; 58.5 in. Height; 99.8 in. Wheelbase
Original Beetle US sales: 1949 – 1979
Total Original Beetle US sales: 4,988,350
New Beetle US sales: 1998 – 2010
Total New Beetle US sales: 477,347
Total units built to date worldwide: more than 22.5 million

[source: Volkswagen]



Oprah Introduces and Gives Away 2012 VW Beetle On 2nd ‘Favorite Things’ Episode 22
Nov
Posted by Chris in Automotive, News, Oprah, Volkswagen, Volkswagen Beetle on 11 22nd, 2010

Oprah’s favorite things was highlighted last week when she gave away a week-long cruise aboard Royal Caribbean’s Allure of the Seas (sister ship to Oasis of the Seas – two largest cruise ships in the world), a diamond watch, 3D TV and 5-years of Netflix. Today Oprah has introduced the brand-new 2012 Volkswagen Beetle, which no one has seen in person yet (except spy photos), to all of her guests in the audience. This is reminiscent of when she gave away Pontiac G6’s to everyone back in 2004 and last year giving away a pair of VW Routans.

This year being Oprah’s last hurrah and final season for her show, she partners with Volkswagen to give away new 2012 VW Beetles, which will not be delivered to her guests until after they are built at the Puebla, Mexico plant next Fall.

[Source: ABC News]

Press Release

Oprah chooses All-New Beetle as one of her “Favorite Things”

HERNDON, Va. Today on “The Oprah Winfrey Show,” Volkswagen revealed the design silhouette of its all-new 2012 Volkswagen Beetle, and then shocked her audience ” by giving each of them a 2012 Volkswagen Beetle.

The all-new 2012 Volkswagen Beetle is an automotive icon, reinvented. The all-new, completely redesigned vehicle has been dramatically revolutionized by the same engineers and designers that brought the GTI and CC to life. After 12 years, the heart and soul of Volkswagen has evolved, exemplifying Volkswagen’s engineering excellence, power, styling and sophistication.

Oprah owns and drives a New Beetle and asked Volkswagen to help her recognize the time, talents and contributions of select viewers by giving them one of her favorite things, a Volkswagen Beetle. As one of the most iconic vehicles in America, everybody, including Oprah has a Volkswagen Beetle story and this reveal kicks off the next chapter of a great saga. Volkswagen is donating two hundred seventy-five 2012 Beetles plus applicable taxes and fees, to each member of today’s studio audience.

“Oprah Winfrey and the Volkswagen Beetle are two American icons, so when the “Oprah” show approached us with this incredible opportunity  to share her Beetle experience with deserving viewers, we instantly wanted to be a part of it,” said Jonathan Browning, President and CEO, Volkswagen Group of America. “Our all-new 2012 Beetle exemplifies power, styling and sophistication, and is an automotive icon reinvented to create the new shape of performance.”

As revealed today, the new Beetle will feature a sportier, more aggressive stance, and features sleeker styling and a wealth of new technologies that provide a heightened driving experience. It is also customizable, with options that will offer the performance, styling, accessories and features that will appeal to everyone from the driving enthusiast to the driver motivated by value, excellent fuel economy and nostalgia.

The 2012 Beetle will be revealed in the spring of next year and will be available in showrooms next fall. U.S. pricing is not yet set, but with trim packages and unprecedented personalization and customization options, the Beetle will offer the performance, styling, accessories and features that will ensure there will be a Beetle everyone.

The new design lines draw upon the vehicle’s legacy, but the 2012 Beetle will be a true, performance driving machine perfected by German engineering, offering a wealth of technologies that will provide a heightened driving experience over the previous generation. The 2012 vehicle is sporty, aggressive and comes with Volkswagen’s carefree maintenance and known safety standards. The vehicle will offer dual exhaust, 19-inch wheels, sport seats and new, sleeker styling. New technologies, like Bluetooth, touch screen radio, branded audio speaker systems, navigation and unique ambient lighting provide a heightened driving experience.

See photos and video from today’s reveal on The Oprah Winfrey Show at media.vw.com.







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