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Dodge Implements Crowdsourced Funding For Its Dart: Video 18
Jan
Posted by Kurt Ernst in 2013 Dodge Dart, Automotive, crowdsourcing, Dodge, Editorial, Kurt, video on 01 18th, 2013
Crowdsourced Dodge Dart

Crowdsourced Dodge Dart

This is either a stroke of genius or the downfall of Western civilization: Dodge has just announced a plan to allow crowdsourced purchases of its Dart compact sedan though funding website Kickstarter.

If you’re familiar with bridal gift registries and how they work, you know the basic concept. Here, someone says “I want a Dodge Dart for my birthday,” then Kickstarter sends out gift requests to the sender’s contact list. If you have enough friends, you can probably fund the car in its entirety; if you don’t, we assume the money donated will go towards lowering the purchase price of the car.

For Dodge, this is pure marketing genius. Even if no one takes advantage of the scheme, it gives the automaker something to talk about, while drawing attention to its slow-selling Dart.

On the other hand, it pretty much torpedoes the idea of working hard for what you want. Saving money towards a goal is hard, but asking friends and family to give you money for that same goal is a lot easier. Plus, when someone else is buying you a car, you have plenty of disposable cash for beer, pizza and live music, which is way more important than putting money aside to buy a car.

Is it genius, or just one more indication that our values have completely fallen in the toilet? You decide.



Fiat Mio FCC III Concept Makes the Driver a Passenger 28
Oct
Posted by Alex Ion in Automotive News, Concept car news, crowdsourcing, Event Coverage, Fiat, mio, Mio FCC III concept, Sao Paulo Motor Show on 10 28th, 2010

The Sao Paulo Motor Show saw the unveiling of Fiat’s Mio FCC III concept. What makes the vehicle special is that it was created through the process of ‘crowdsourcing’. This is a process whereby the company took the help of thousands of people who contributed their ideas and feedback online.

Few details of the vehicle were released – it is known that the size of the vehicle is 2489mm (98 inches) in length. It possesses a front fascia with definite personality, a panoramic glass roof, and also has wheel covers which promise better aerodynamics.

The interior has comfortable sofa-style seating and a high-tech infotainment system. There were no details about the engine or performance, but Fiat is reported to have said that the car has been designed to enable the driver also to enjoy being a passenger, with the vehicle being controlled through intelligent means.

Now that alone would make car fans eagerly wait to hear more about the Mio. Watch the gallery here .

Fiat Mio FCC III Concept6
Fiat Mio FCC III Concept1
Fiat Mio FCC III Concept2
Fiat Mio FCC III Concept3
Fiat Mio FCC III Concept4
Fiat Mio FCC III Concept5

(Via EdmundsInsideLine)







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